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How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wu, Wann-Yih; Quyen, Phan Thi Phu; Rivas, Adriana A. Amaya - In: Information systems and e-business management : ISeB 15 (2017) 3, pp. 689-715
Persistent link: https://www.econbiz.de/10011758859
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Revisiting perceived risk in the context of online shopping : an alternative perspective of decision-making styles
Chang, Man-ling; Wu, Wann-Yih - In: Psychology & marketing 29 (2012) 5, pp. 378-400
Persistent link: https://www.econbiz.de/10009547313
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How can online store layout design and atmosphere influence consumer shopping intention on a website?
Wu, Wann-Yih; Lee, Chia-ling; Fu, Chen-su; Wang, Hong-chun - In: International journal of retail & distribution management 42 (2014) 1, pp. 4-24
Persistent link: https://www.econbiz.de/10010247023
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Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10003732255