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~subject:"Online-Handel"
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Online-Handel
Relationship marketing
25,961
Beziehungsmarketing
25,286
Consumer behaviour
9,017
Konsumentenverhalten
8,975
Customer satisfaction
5,375
Kundenzufriedenheit
5,332
Service quality
3,869
Dienstleistungsqualität
3,858
Deutschland
2,567
Brand management
2,555
Markenführung
2,552
Germany
2,503
Theorie
2,377
Theory
2,371
Lieferantenmanagement
2,189
Supplier relationship management
2,188
Social Web
2,034
Social web
2,033
Marketingmanagement
1,975
Marketing management
1,961
Direktmarketing
1,924
Brand image
1,867
Markenimage
1,863
Electronic Commerce
1,717
Online-Marketing
1,712
Internet marketing
1,687
E-commerce
1,650
Direct marketing
1,577
Kundenwert
1,470
Customer value
1,444
Kundenintegration
1,432
Customer integration
1,431
Vertrauen
1,357
Confidence
1,353
Einzelhandel
1,349
Retail trade
1,340
Brand
1,265
Markenartikel
1,251
Online retailing
1,240
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Undetermined
633
Free
190
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Article
1,069
Book / Working Paper
177
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Article in journal
963
Aufsatz in Zeitschrift
963
Aufsatz im Buch
98
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98
Graue Literatur
25
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21
Aufsatzsammlung
20
Conference paper
17
Konferenzbeitrag
17
Thesis
17
Working Paper
17
Arbeitspapier
16
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Sammelwerk
14
Case study
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Fallstudie
13
Guidebook
3
Handbook
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Handbuch
3
Ratgeber
3
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2
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English
1,160
German
88
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Bruhn, Manfred
6
Holland, Heinrich
5
Kumar, Vikas
5
Park, Jungkun
5
Quach, Sara
5
Thaichon, Park
5
Weaven, Scott
5
Bang, Nguyen
4
Barari, Mojtaba
4
Camilleri, Mark Anthony
4
Carlson, Jamie
4
Chung, Namho
4
Gallino, Santiago
4
Gao, Fei
4
Hjort, Klas
4
Karjaluoto, Heikki
4
Mayer-Vorfelder, Matthias
4
Moriuchi, Emi
4
Netessine, Serguei
4
Schwarz, Torsten
4
Singh, Jasjit
4
Teng, Nina
4
Usman, Osly
4
Akturk, M. Serkan
3
Algesheimer, René
3
Anshu, Kumari
3
Baier, Daniel
3
Chen, Lin
3
Civelek, Mustafa Emre
3
Filieri, Raffaele
3
Frasquet Deltoro, Marta
3
Ganguli, Shirshendu
3
Gaur, Loveleen
3
Gopalakrishna B. V.
3
Goutam, Doddahulugappa
3
Grewal, Dhruv
3
Gursimranjit Singh
3
Heinemann, Gerrit
3
Hellström, Daniel
3
Hudetz, Kai
3
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Springer Fachmedien Wiesbaden
3
marketing-Börse GmbH
2
Bundesverband Digitale Wirtschaft
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutscher Direktmarketing-Verband
1
MITP Verlags-GmbH & Co. KG
1
National Bureau of Economic Research
1
Springer Gabler <Firma>
1
ayway media GmbH
1
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Journal of retailing and consumer services
89
Journal of business research : JBR
37
International journal of electronic marketing and retailing : IJEMR
21
International journal of internet marketing and advertising : IJIMA
16
International journal of retail & distribution management
16
Electronic commerce research
15
International journal of business information systems : IJBIS
15
International journal of electronic customer relationship management : IJECRM
14
International journal of electronic commerce : IJEC
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of internet commerce
13
Journal of retailing
13
Asia Pacific journal of marketing and logistics
12
International journal of retail and distribution management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
The international review of retail, distribution and consumer research
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
The service industries journal
9
International journal of technology marketing : IJTMkt
8
Journal of electronic commerce research : JECR
8
Journal of strategic marketing
8
Cogent business & management
7
International journal of production economics
7
Journal of management information systems : JMIS
7
Marketing intelligence & planning
7
SpringerLink / Bücher
7
The journal of services marketing
7
Information systems and e-business management : ISeB
6
Information systems research : ISR
6
International journal of electronic business : IJEB
6
International journal of production research
6
Journal of customer behaviour
6
Journal of open innovation : technology, market, and complexity
6
Journal of operations management
6
Journal of the Academy of Marketing Science
6
Psychology & marketing
6
Service business
6
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ECONIS (ZBW)
1,240
EconStor
3
OLC EcoSci
3
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1
Managing trust in direct selling relationships
Poon, Patrick
;
Albaum, Gerald S.
;
Chan, Peter Shiu-fai
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 588-603
Persistent link: https://www.econbiz.de/10009611614
Saved in:
2
The effects of digital marketing on customer relationships
Merisavo, Marko
- In:
Managing business in a multi-channel world : success …
,
(pp. 89-104)
.
2005
Persistent link: https://www.econbiz.de/10003120902
Saved in:
3
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
4
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
5
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.
;
Diriker, Memo
;
Settle, Robert B.
- In:
Journal of business & economics research
11
(
2013
)
9
,
pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Saved in:
6
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
7
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
8
Targeting online customers : a comparative analysis of artificial neural networks and logistic regression
Naseri, Mohammad Bakher
;
Elliot, Greg
- In:
Journal of decision systems
19
(
2010
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10008841339
Saved in:
9
Moving recommender systems from on-line commerce to retail stores
Walter, Frank E.
;
Battiston, Stefano
;
Yildirim, Mahir
; …
- In:
Information systems and e-business management : ISeB
10
(
2012
)
3
,
pp. 367-393
Persistent link: https://www.econbiz.de/10009578298
Saved in:
10
Social Commerce : vom Hype zum Geschäftsmodell
2011
-
Erstausg.
Persistent link: https://www.econbiz.de/10009549515
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