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~subject:"Online-Handel"
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Online-Handel
Konsumentenverhalten
78,568
Consumer behaviour
78,137
Beziehungsmarketing
25,017
Relationship marketing
24,989
Social Web
19,987
Social web
19,953
Markenführung
16,886
Brand management
16,864
Online-Marketing
12,751
Internet marketing
12,528
Theorie
11,986
Theory
11,810
Markenimage
10,771
Brand image
10,557
Kundenzufriedenheit
7,899
Customer satisfaction
7,889
Deutschland
7,853
Germany
7,419
USA
6,755
Online retailing
6,644
United States
6,538
Electronic Commerce
6,440
Markenartikel
6,378
Brand
6,335
Dienstleistungsqualität
6,214
Service quality
6,201
E-commerce
6,109
Marketingmanagement
5,484
Marketing management
5,414
Werbewirkung
5,007
Advertising effects
4,949
Einzelhandel
4,852
Retail trade
4,748
Werbung
4,247
Advertising
4,142
Virales Marketing
4,048
Viral marketing
4,047
Marketing
3,838
Experiment
3,667
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Undetermined
3,060
Free
1,442
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Article
5,186
Book / Working Paper
1,474
Journal
4
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Article in journal
4,754
Aufsatz in Zeitschrift
4,754
Aufsatz im Buch
407
Book section
407
Graue Literatur
274
Non-commercial literature
274
Working Paper
221
Arbeitspapier
210
Hochschulschrift
123
Thesis
70
Conference paper
63
Konferenzbeitrag
63
Aufsatzsammlung
58
Collection of articles of several authors
56
Sammelwerk
56
Case study
32
Fallstudie
32
Collection of articles written by one author
20
Sammlung
20
Amtsdruckschrift
14
Government document
14
Lehrbuch
14
Handbook
9
Handbuch
9
Textbook
8
Guidebook
5
Ratgeber
5
Amtliche Publikation
4
Konferenzschrift
4
Reprint
4
Article
3
Bibliografie
2
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2
Bibliography included
2
Glossar enthalten
2
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2
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2
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English
6,343
German
304
French
8
Russian
5
Polish
2
Slovak
1
Spanish
1
Serbian
1
Swedish
1
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Usman, Osly
19
Law, Chun Hung Roberts
16
Kumar, Dr. Vinay
15
Kalia, Prateek
14
Dennis, Charles
13
Kukar-Kinney, Monika
13
Pavlou, Paul A.
13
Tan, Yong
13
Ba, Sulin
12
Baier, Daniel
12
Benbasat, Izak
12
Breugelmans, Els
12
Dwivedi, Yogesh Kumar
12
Hackl, Franz
12
Rabinovich, Elliot
12
Winter-Ebmer, Rudolf
12
Bauer, Hans H.
11
Chung, Namho
11
Kim, Minjeong
11
Kollmann, Tobias
11
Liu, Yong
11
Dertwinkel-Kalt, Markus
10
Forsythe, Sandra
10
Ghose, Anindya
10
Jin, Ginger Zhe
10
Khare, Arpita
10
Köster, Mats
10
Laroche, Michel
10
McManus, Brian
10
Schramm-Klein, Hanna
10
Stüber, Eva
10
Verhagen, Tibert
10
Viswanathan, Siva
10
Akram, Umair
9
Bhatnagar, Amit
9
Campo, Katia
9
Cebollada, Javier
9
Choi, Jeonghye
9
Elfenbein, Daniel W.
9
Hajli, Nick
9
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National Bureau of Economic Research
18
Springer Fachmedien Wiesbaden
12
OECD
7
RWTH Aachen
7
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
IGI Global
3
Springer Gabler <Firma>
3
Dgroup
2
Organisation for Economic Co-operation and Development
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
2
marketing-Börse GmbH
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Bramann - Verlag und Beratung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutscher Fachverlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
1
Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
1
International Scientific-Practical Conference <2022, Online>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
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Published in...
All
Journal of retailing and consumer services
355
Journal of business research : JBR
179
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Electronic commerce research
92
International journal of electronic marketing and retailing : IJEMR
90
Journal of internet commerce
86
Information systems research : ISR
73
International journal of internet marketing and advertising : IJIMA
58
International journal of retail & distribution management
58
Journal of retailing
57
Journal of electronic commerce research : JECR
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
International journal of electronic commerce : IJEC
53
The international review of retail, distribution and consumer research
53
Cogent business & management
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of management information systems : JMIS
49
International journal of hospitality management
48
International journal of business information systems : IJBIS
47
International journal of retail and distribution management
47
Asia Pacific journal of marketing and logistics
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
International journal of consumer studies
44
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
40
Technological forecasting & social change : an international journal
38
Psychology & marketing
37
Electronic commerce research and applications
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Journal of fashion marketing and management
32
Tourism management : research, policies, practice
28
Electronic markets : the international journal on networked business
27
Journal of international consumer marketing
27
Journal of the Academy of Marketing Science
27
Electronic markets : EM ; the international journal of electronic commerce and business media
26
European journal of operational research : EJOR
25
International journal of contemporary hospitality management
25
Information systems and e-business management : ISeB
24
International journal of electronic business
23
International journal of electronic business : IJEB
23
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Source
All
ECONIS (ZBW)
6,644
EconStor
16
OLC EcoSci
3
USB Cologne (EcoSocSci)
1
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21
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
22
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
23
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
24
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
25
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
26
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
27
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
28
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
29
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
30
Influence of brand related user-generated content through Facebook on consumer behaviour : a stimulus-organism-response framework
Arif, Imtiaz
;
Aslam, Wajeeha
;
Siddiqui, Hira
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10012205678
Saved in:
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