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~subject:"Online-Handel"
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Online-Handel
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Markenführung
17,004
Brand management
16,982
Werbung
13,739
Theorie
11,269
Theory
11,056
Advertising
10,323
Beziehungsmarketing
9,541
Relationship marketing
9,530
Markenimage
9,181
Markenartikel
9,114
Brand image
9,024
Brand
8,020
Werbewirkung
7,881
Advertising effects
7,656
USA
6,449
Deutschland
6,420
Online-Marketing
6,376
Internet marketing
6,315
United States
6,103
Social Web
5,690
Social web
5,684
Customer satisfaction
5,539
Kundenzufriedenheit
5,539
Online retailing
5,476
Germany
5,403
Einzelhandel
4,518
Retail trade
4,386
Dienstleistungsqualität
4,361
Service quality
4,359
Marketingmanagement
4,062
Marketing management
4,007
Electronic Commerce
3,760
E-commerce
3,611
Verbraucherverhalten
3,579
Experiment
3,564
Emotion
3,495
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3,431
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Usman, Osly
19
Kumar, Dr. Vinay
15
Kalia, Prateek
14
Kukar-Kinney, Monika
14
Hackl, Franz
12
Rabinovich, Elliot
12
Winter-Ebmer, Rudolf
12
Bauer, Hans H.
11
Benbasat, Izak
11
Breugelmans, Els
11
Cebollada, Javier
11
Chung, Namho
11
Dennis, Charles
11
Law, Chun Hung Roberts
11
Ba, Sulin
10
Baier, Daniel
10
Forsythe, Sandra
10
Khare, Arpita
10
Kim, Minjeong
10
Laroche, Michel
10
McManus, Brian
10
Tan, Yong
10
Akram, Umair
9
Arce-Urriza, Marta
9
Bhatnagar, Amit
9
Campo, Katia
9
Choi, Jeonghye
9
Dertwinkel-Kalt, Markus
9
Dwivedi, Yogesh Kumar
9
Elfenbein, Daniel W.
9
Jin, Ginger Zhe
9
Köster, Mats
9
Liu, Yong
9
Pavlou, Paul A.
9
Richard, Marie-Odile
9
Schramm-Klein, Hanna
9
Silva, Susana C.
9
Tandon, Urvashi
9
Xu, Xun
9
Dulleck, Uwe
8
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National Bureau of Economic Research
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RWTH Aachen
7
OECD
6
Springer Fachmedien Wiesbaden
6
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
IGI Global
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bergische Universität Wuppertal
1
Center of Market Oriented Product and Production Management
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Innovatives Marketing
1
Gottlieb Duttweiler Institute
1
Haufe-Lexware GmbH & Co. KG
1
International Association for the Study of Insurance Economics
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
LE Europe <Körperschaft>
1
Leibniz-Institut für Wirtschaftsforschung Halle
1
OECD / Directorate for Science, Technology and Industry
1
Peter Lang GmbH
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Steinbeis, School of International Business and Entrepreneurship
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Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
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Technische Universität Braunschweig
1
Technische Universität Dresden
1
Valdani Vicari & Associati
1
Verlag Dr. Kovač
1
Verlag Werner Hülsbusch
1
WIK-Consult GmbH <Honnef>
1
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Journal of retailing and consumer services
338
Journal of business research : JBR
170
Journal of internet commerce
85
International journal of electronic marketing and retailing : IJEMR
84
Electronic commerce research
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Information systems research : ISR
57
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
52
Cogent business & management
51
The international review of retail, distribution and consumer research
51
Journal of retailing
49
Journal of electronic commerce research : JECR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of consumer studies
45
International journal of retail and distribution management
45
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Asia Pacific journal of marketing and logistics
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Psychology & marketing
36
Journal of management information systems : JMIS
31
Journal of fashion marketing and management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Electronic commerce research and applications
26
Journal of international consumer marketing
26
Journal of the Academy of Marketing Science
24
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Journal of marketing
21
The journal of services marketing
20
Information systems and e-business management : ISeB
19
International journal of contemporary hospitality management
19
Journal of consumer behaviour
19
Journal of customer behaviour
19
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ECONIS (ZBW)
5,476
EconStor
11
OLC EcoSci
2
USB Cologne (EcoSocSci)
1
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1
Advertising
Viewability in Online Branding Campaigns
Bounie, David
-
2017
technologies to measure the viewability of
advertising
campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online
advertising
…
Persistent link: https://www.econbiz.de/10012956175
Saved in:
2
Suspicious online product reviews : an empirical analysis of
brand
and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
The online framing effect : the moderating role of warning,
brand
familiarity, and product type
Chen, Yi-Fen
;
Chang, Shi-Han
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011556563
Saved in:
4
Effects of offline ad content on online
brand
search : insights from super bowl
advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
5
Does online ideal self-matter? : consumer perceptions of online
brand
advertisement
Waterson, Aimee Peta
;
Mototo, Lebogang
;
Chuchu, Tinashe
-
2021
Persistent link: https://www.econbiz.de/10012620911
Saved in:
6
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
7
Impact of
advertising
in creating
brand
equity with reference to e-tailers
Sarika Omkar P.
;
Naikwade, Shital Sainath
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
Saved in:
8
Advertising
versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
9
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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