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Do Online Sales Channels Save Brands of Global Companies from Consumer Boycotts? A Geographical Analysis
Kim, Changju; Kim, Woonho; Nakami, Shinya - 2022
This study empirically investigates the link between global companies' brand strength and consumers' actual purchase behaviors by considering online purchasability and the geographical area in the context of boycott campaigns. To test the hypotheses, we employed a hierarchical multiple...
Persistent link: https://www.econbiz.de/10014084870
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The effect of stereotypical music on the customer selection of wine in an online environment
Damen, Marlou; Hest, Iris van; Wernaart, Bart F. W. - In: Journal of innovations in digital marketing 2 (2021) 2, pp. 37-47
Persistent link: https://www.econbiz.de/10014383262
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Purchasing wine online : the effects of social influence, perceived usefulness, perceived ease of use, and wine involvement
Bonn, Mark Andrew; Kim, Woo Gon; Kang, Sora; Cho, Meehee - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 841-869
Persistent link: https://www.econbiz.de/10011621361
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Wine attributes, perceived risk and online wine purchase intention : the cross-level interaction effects of website quality
Cho, Meehee; Bonn, Mark Andrew; Kang, Sora - In: International journal of hospitality management 43 (2014), pp. 108-120
Persistent link: https://www.econbiz.de/10010427928
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Investigation the segment specific preferences for hedonic and utilitarian online-shop characteristics : the case of German online wine shops
Habann, Frank; Zerres, Christopher; Zaworski, Lukas - In: International journal of internet marketing and … 12 (2018) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011918362
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Virtual wine tours and wine tasting : the influence of offline and online embodiment integration on wine purchase decisions
Wen, Han; Leung, Xi Y. - In: Tourism management : research, policies, practice 83 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012417923
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Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun; Nicolau, Juan Luis - In: Tourism management : research, policies, practice 91 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
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Profiles and preferences of on-line millenial shoppers in Bulgaria
Loubeau, Patricia R.; Jantzen, Robert H.; Alexander, Elitsa - In: Economic review : journal of economics and business 12 (2014) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10011432547
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Analyzing consumer behavior in online group buying in Bosnia and Herzegovina
Selimovic, Lejla; Pestek, Almir - In: UTMS journal of economics / University of Tourism and … 5 (2014) 1, pp. 41-52
Online buying is one of the most popular activities on the Internet, and within that group buying is one of the activities in the trend as a popular form of electronic commerce. Group buying is a worldwide phenomenon, and more recently very popular form of doing business on the local market. But...
Persistent link: https://www.econbiz.de/10010439217
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Smart grocery shopper segments
Atkins, Kelly Green; Kumar, Archana; Kim, Youn-Kyung - In: Journal of international consumer marketing 28 (2016) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10011459981