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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023
market, branding/marketing professionals, financial investors and analysts, business professors and researchers in …: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that …This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy …
Persistent link: https://www.econbiz.de/10014415147
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Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi; Yan, Ruiliang - In: Industrial marketing management : the international … 76 (2019), pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
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The @critical role of corporate brand equity in B2B marketing : an example and analysis
Ryan, Jason; Silvanto, Sari - In: The marketing review 13 (2013) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10010247027
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Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang; Dorn, Jürgen; Pryakhin, Ivan - In: New insights on trust in business-to-business …, (pp. 53-86). 2019
Persistent link: https://www.econbiz.de/10012405458
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Effects of web site characteristics on customer loyalty in B2B e-commerce : evidence from Taiwan
Hsu, Li-chun; Wang, Kai-yu; Chih, Wen-hai - In: The service industries journal 33 (2013) 11, pp. 1026-1050
Persistent link: https://www.econbiz.de/10010126458
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Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen; Goldsmith, Ronald E.; Hofacker, Charles F. - In: Advances in electronic marketing, (pp. 1-27). 2005
Persistent link: https://www.econbiz.de/10003167884
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An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
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Investigating the online customer experience : a B2B perspective
McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672
Persistent link: https://www.econbiz.de/10011774644