Online consumer reviews play an important role in shaping potential customers' purchase decisions in e-commerce. Previous studies have analyzed the influence of online consumer reviews on sales, mainly considering factors such as reviewers' and viewers' profiles, information provided, and...

This paper discusses a case that a supply chain consisting of a manufacturer (M) and an e-tailer (Y) at the initial stage. There is a new e-tailer (Y) who enters the market with some probability. Both e-tailers have two selling modes to choose from, i.e., the agency selling mode and the...