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Internet retailing as a marketing strategy

Janssen, Maarten C. W.; Noll, Rob van der - 2005

We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...

Persistent link: https://www.econbiz.de/10011343275

Exploring multi-channel shopping behavior towards IT & C products, based on business students opinions

Vasiliu, Cristinel; Felea, Mihai; Mărunţelu, Irina; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 184-198

Young people have rapidly adopted the practice of using a variety of channels through which to shop, especially for products that require thorough information on features and price. IT & C products fall into this category, and buyers using multiple channels benefit from the advantages of...

Persistent link: https://www.econbiz.de/10011843340

A Comparison of Internet, Hybrid and Conventional Retailers : An Italian Elaboration of Internet Pricing Behavior Across Different Product Categories

Durisin, Boris; Carimati, Fabio - 2014

There have been many claims that the Internet represents a new "frictionless market". Our research empirically analyzes the pricing behavior for three categories of products when sold through the Internet, hybrid and conventional retail channels. We find that lower prices on the Internet when...

Persistent link: https://www.econbiz.de/10014088638

A Study of E-retailing : Analysing the Factors and Perceptions of Indian Millennials for Online Retailers

Mahajan, Yogesh - 2020

Retail industry in India has emerged as one of the most dynamic and fast-paced industries due to the entry of several …. India is the fifth-largest global destination in the retail space in the world. India's retail market is likely to grow at a … necessary to understand factors that drive Indian millennials to a particular online retailer in India and perceptions of …

Persistent link: https://www.econbiz.de/10012825185

Customer segmentation and factors affecting willingness to order private label brands : an e-grocery shopper's perspective

Jagani, Khyati; Vasavada-Oza, Falguni; Chauhan, Himani - In: Improving marketing strategies for private label products, (pp. 227-253). 2020

Persistent link: https://www.econbiz.de/10012125567

Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context

Thomas, Sujo; Suggala, Susmita; Agarwal, Dhruv - In: International journal of business competition and … 8 (2022) 1/2, pp. 26-47

Persistent link: https://www.econbiz.de/10014234352

Consumer Mending and Online Retailer Fit-Uncertainty Mitigating Strategies

Gu, Jane Z. - 2015

This study examines how online retailers operating in consumer markets characterized by consumer fit uncertainty such as apparel and accessories can mitigate such uncertainty through effective designs of return policies. We find that when consumers have the option to self-mend a product to...

Persistent link: https://www.econbiz.de/10013014482

Consumer Buying Behavior : Changing Shopping Patterns

G, Raghu - 2013

Consumer behavior is changing due to many factors. In this study an attempt is made to understand the factors which influenced consumers to change the way they buy fruits and vegetables. This study is focused on the consumer behavior during purchase of fruits and vegetables at different branded...

Persistent link: https://www.econbiz.de/10013075989

The Impact of Disclosing Inventory-Scarcity Messages on Sales in Online Retailing

Park, Sungho - 2020

To influence demand, some online retailers post messages (e.g., “5 units or less left in stock”) on their product pages to signal impending stockouts. These “scarcity” messages provide consumers “partial” inventory information, revealing only an upper bound on the number of units...

Persistent link: https://www.econbiz.de/10012842813

Leisure Shopping Behavior and Recreational Retailing : A Symbiotic Analysis of Marketplace Strategy and Consumer Response

Rajagopal, Dr - 2007

Consumers often benefit from increased competition in differentiated product settings during leisure shopping season. The wide choice, atmosphere, convenience, sales people, refreshments, location, promotional activities and merchandising policy are associated during the leisure shopping. The...

Persistent link: https://www.econbiz.de/10012731641