When deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of increased competition. Using an analytical framework, we analyze when and...

In the recent past, several studies have empirically compared the effectiveness of two or more online marketing channels in influencing consumer behavior. While some of these studies have found that the effectiveness tends to vary across channels, at a conceptual level, there is no clear...