Social media marketing is a promising tool for successful product placement of new healthy luxury food products, a … competitive advantage in direct marketing channels. Therefore, we integrate media richness theory into the food quality guidance … square analysis. Results show that social media marketing is a viable tool for new healthy luxury food products if media …

and opinions related to events in daily life. Indonesia’s stalls and street food are one of the major groups in food … significantly. Many street food sellers have had to temporarily close their business which mostly was their only family income. By … consulting a food vlogger, consumers feel it is easier to choose food products and the value of these foods is increased …