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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Le silver marketing : les meilleures pratiques pour communiquer aux seniors
Aribaud, Frédérique; Tréguer, Jean-Paul - 2016
Prêt à communiquer aux seniors ? J'ai identifié le marché des seniors comme une opportunité, mais j'hésite encore à me lancer. J'ai peur de faire vieillir l'image de ma marque. Je crains de stigmatiser les seniors dans ma communication. Je m'interroge sur la pertinence du marketing...
Persistent link: https://www.econbiz.de/10011550838
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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The long tail : how endless choice is creating unlimited demand
Anderson, Chris - 2007
Persistent link: https://www.econbiz.de/10003465586
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Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob; Xiang, Zheng - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
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Ethical marketing research in the digital age : how can academics and practitioners work together?
Clark, Lillian - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 258-259
Persistent link: https://www.econbiz.de/10010385976
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549257
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K. (ed.); Inman, Jeffrey (ed.);  … - Winter Marketing Academic Conference <2017, Orlando, Fla.>; … - 2017
Persistent link: https://www.econbiz.de/10011809219