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Online-Marketing
Konsumentenverhalten
79,194
Consumer behaviour
78,761
Theorie
14,485
Theory
14,220
Produktqualität
10,689
Product quality
10,600
Wettbewerbsstrategie
9,070
Beziehungsmarketing
9,048
Relationship marketing
9,028
Competitive strategy
8,057
Markenführung
7,505
Brand management
7,502
Markenimage
6,623
Brand image
6,598
USA
6,007
Deutschland
5,992
United States
5,765
Kundenzufriedenheit
5,527
Customer satisfaction
5,526
Germany
5,522
Online-Handel
5,497
Online retailing
5,483
Dienstleistungsqualität
5,176
Service quality
5,170
Social Web
4,621
Social web
4,619
Internet marketing
4,367
Markenartikel
4,316
Brand
4,313
Einzelhandel
4,293
Retail trade
4,205
Electronic Commerce
3,858
E-commerce
3,704
Werbewirkung
3,578
Verbraucherverhalten
3,565
Advertising effects
3,538
Experiment
3,407
Preismanagement
3,255
Pricing strategy
3,246
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Online availability
All
Undetermined
2,528
Free
735
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All
Article
3,718
Book / Working Paper
677
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Article in journal
3,525
Aufsatz in Zeitschrift
3,525
Aufsatz im Buch
190
Book section
190
Graue Literatur
96
Non-commercial literature
96
Working Paper
74
Arbeitspapier
73
Hochschulschrift
52
Aufsatzsammlung
40
Collection of articles of several authors
40
Sammelwerk
40
Conference paper
37
Konferenzbeitrag
37
Konferenzschrift
29
Thesis
21
Case study
11
Fallstudie
11
Collection of articles written by one author
9
Sammlung
9
Conference proceedings
7
Amtsdruckschrift
5
Government document
5
Lehrbuch
5
Textbook
5
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4
Ratgeber
4
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3
Handbuch
3
Aufgabensammlung
1
Bibliografie
1
Festschrift
1
Glossar enthalten
1
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1
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1
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1
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1
Übersichtsarbeit
1
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Language
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English
4,302
German
92
Polish
2
Czech
1
Author
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Urban, Glen L.
11
Jerath, Kinshuk
10
Pauwels, Koen
10
Rita, Paulo
10
Akram, Umair
9
Hollebeek, Linda D.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
Athey, Susan
6
Balakrishnan, Janarthanan
6
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Institution
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
Information Resources Management Association
6
National Bureau of Economic Research
4
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
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Published in...
All
Journal of business research : JBR
191
Journal of retailing and consumer services
147
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of internet commerce
53
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
International journal of electronic marketing and retailing : IJEMR
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Information systems research : ISR
33
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
International journal of business information systems : IJBIS
21
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Source
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ECONIS (ZBW)
4,392
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Online shopping intermediaries : the strategic design of search environments
Dukes, Anthony
;
Liu, Lin
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1064-1077
Persistent link: https://www.econbiz.de/10011460573
Saved in:
2
Prominent retailer and intrabrand competition
Wang, Ruitong
;
Zhu, Yi
;
John, George
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 517-533
Persistent link: https://www.econbiz.de/10013258052
Saved in:
3
Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics
Syawaluddin
;
Joni
;
Erwin
-
2019
Persistent link: https://www.econbiz.de/10012146686
Saved in:
4
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
5
Watch where they're looking: competition and advertising in the attention economy
Maleki, Elham
-
2018
Persistent link: https://www.econbiz.de/10012040764
Saved in:
6
Can online markets attract high-quality products?
Chen, Pu
;
Chen, Yijuan
;
Hu, Xiangting
;
Li, Sanxi
- In:
Economic modelling
51
(
2015
),
pp. 65-71
Persistent link: https://www.econbiz.de/10011475822
Saved in:
7
The effects of negative consumer online product reviews and company-based response strategies
Mangold, Sabrina
-
2019
Persistent link: https://www.econbiz.de/10012125358
Saved in:
8
An empirical investigation of online review diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
Saved in:
9
Wine attributes, perceived risk and online wine purchase intention : the cross-level interaction effects of website quality
Cho, Meehee
;
Bonn, Mark Andrew
;
Kang, Sora
- In:
International journal of hospitality management
43
(
2014
),
pp. 108-120
Persistent link: https://www.econbiz.de/10010427928
Saved in:
10
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon
;
Shelegia, Sandro
-
2019
Persistent link: https://www.econbiz.de/10012169806
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