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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Persistent link: https://www.econbiz.de/10014318225

Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans

Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283

Persistent link: https://www.econbiz.de/10011954116

The influence of alcohol on advertising perception and recall during a sports viewing experience

Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10010376554

Sounds big : the effects of acoustic pitch on product perceptions

Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346

Persistent link: https://www.econbiz.de/10011697391

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

Persistent link: https://www.econbiz.de/10012249057

Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes

Roehm, Michelle Lynn; Roehm, Harper Andrew - In: Business and Economic Research : BER 6 (2016) 1, pp. 33-45

Persistent link: https://www.econbiz.de/10011452446

The role of medium content and ad format congruity in influencing advertising outcomes

Bishop, Melissa M.; Brocato, E. Deanne; Vijayalakshmi, … - In: Journal of marketing communications 23 (2017) 4, pp. 371-384

Persistent link: https://www.econbiz.de/10011743979

Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion

Xie, Guang-Xin - In: Journal of marketing communications 22 (2016) 5, pp. 494-512

Persistent link: https://www.econbiz.de/10011613197

Innovativeness of advertising activities in the Polish market : advertisers' abilities and recipients' perception

Nowacki, Robert - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10011339369

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186

Persistent link: https://www.econbiz.de/10012237793

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