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Pervasive advertising
Müller, Jörg (ed.) - 2011
Pervasive advertising / Jörg Müller, Florian Alt, and Daniel Michelis -- Digital out-of-home media: means and effects of digital media in public space / Ursula Stalder -- Meaningful advertising / Peter van Waart, Ingrid Mulder, and Cees de Bont -- Activity-based advertising / Kurt Partridge...
Persistent link: https://www.econbiz.de/10009348373
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Scent marketing : making olfactory advertising pervasive
Emsenhuber, Bernadette - In: Pervasive advertising, (pp. 343-360). 2011
Persistent link: https://www.econbiz.de/10009348726
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Internetbasierte Customer-Self-Service-Instrumente im After-Sales-Management aus Sicht des Verfassungsmarketings
Schulmeyer, Christian - 2011
Persistent link: https://www.econbiz.de/10009520348
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Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Kastner, Margit - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
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Netzkompetenz gleich Werberesistenz? : ein Experiment zur Erinnerung von Online-Werbung in Abhängigkeit von der Interneterfahrung
Klimmt, Christoph; Weinacht, Stefan; Donner, Bernhard - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 6 (2009) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10003820375
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Web commerce : building a digital business
Maddox, Kate; Blankenhorn, Dana - 1998
Persistent link: https://www.econbiz.de/10000658830
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Global marketing for the digital age
Bishop, Bill - 1999
Persistent link: https://www.econbiz.de/10000666600
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Social media : is this the new organizational stepchild?
Choi, Youngtae; Thoeni, Andrew - In: European business review : EBR ; the official journal … 28 (2016) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10011430430
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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana; Smith, Sandra D.; Wilks, George - In: Customer engagement : contemporary issues and challenges, (pp. 278-294). 2016
Persistent link: https://www.econbiz.de/10011430779