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Profiling the australian Google consumer : implications of search engine practices for consumer law and policy
Daly, Angela; Scardamaglia, Amanda - In: Journal of consumer policy : consumer issues in law, … 40 (2017) 3, pp. 299-320
Persistent link: https://www.econbiz.de/10011786477
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
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The added value of rating pictograms for sustainable hotels in classified ads
Vinzenz, Friederike - In: Tourism management perspectives : TMP 29 (2019), pp. 56-65
Persistent link: https://www.econbiz.de/10011998067
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Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza; Stegemann, Manuel; Linde, Janine Julia; … - In: Sustainability in Business Management, (pp. 17-37). 2023
Persistent link: https://www.econbiz.de/10014337991
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Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia; Šimunović, Denis; Colleoni, Elanor; … - In: Sustainable marketing, branding, and reputation …, (pp. 144-159). 2023
Persistent link: https://www.econbiz.de/10014414201
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Review of marketing science 21 (2023) 1, pp. 143-168
Persistent link: https://www.econbiz.de/10014364904