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Vertrieb 4.0 : Vertrieb und Marketing in einer digitalen Welt
Biesel, Hartmut H.
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011544304
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B.
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun
;
Park, Jin Seong
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
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User-generated content and social media
Luca, Michael
-
2016
Persistent link: https://www.econbiz.de/10011419966
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Perspectives on social media ant its use by key account managers
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
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A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
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The effect of microblog’s content on customer satisfaction
Hanxiaoni
;
Xuwenti
- In:
International journal of economics, finance and …
3
(
2015
)
5
,
pp. 611-615
Persistent link: https://www.econbiz.de/10011506350
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Social media and sentiment in bioenergy consultation
Uren, Victoria
;
Wright, Daniel
;
Scott, James
;
He, Yulan
; …
- In:
International journal of energy sector management : IJESM
10
(
2016
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011523704
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Instagram als Marketing-Kanal : die Positionierung ausgewählter Social-Media-Plattformen
Faßmann, Manuel
;
Moss, Christoph
-
2016
Persistent link: https://www.econbiz.de/10011531028
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