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SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment
Hundertmark, Anna; Rezníčková, Monika - In: Equilibrium : quarterly journal of economics and … 15 (2020) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10012259953
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Gesellschaftliche Verantwortung von Unternehmen : Wege zu mehr Glaubwürdigkeit und Sichtbarkeit
Schrader, Ulf (ed.); Muster, Viola (ed.) - 2014
Persistent link: https://www.econbiz.de/10010480254
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Hotel guests' perceptions of environmental friendly practices in social media
Gil-Soto, Esperanza; Armas-Cruz, Yaiza; Morini-Marrero, … - In: International journal of hospitality management 78 (2019), pp. 59-67
Persistent link: https://www.econbiz.de/10012012700
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Hotel guests' perception of best green practices : a content analysis of online reviews
Yi, Sungpo; Li, Xu; Jai, Tun-Min Catherine - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10011846854
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From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon; Lee, Jaejin; Wang, Cen; Diwanji, … - In: International journal of advertising : the review of … 43 (2024) 1, pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
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Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth - 1999
Persistent link: https://www.econbiz.de/10000679592
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The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003718841
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Internet marketing methods revealed : the complete guide to becoming an Internet marketing expert
Todaro, Miguel - 2007
Persistent link: https://www.econbiz.de/10003718873