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Online-Marketing
Marketingmanagement
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Environmental management
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Chaffey, Dave
8
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6
Ozuem, Wilson
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6
Frost, Raymond
5
Kampmann, Birgit
5
Ko, Eunju
5
Ryan, Damian
5
Adeola, Ogechi
4
Ceyp, Michael
4
Dwivedi, Yogesh Kumar
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Fritz, Wolfgang
4
Kotler, Philip
4
Lepkowska-White, Elzbieta
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Mero, Joel
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Mutum, Dilip S.
4
Pelsmacker, Patrick de
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Ratten, Vanessa
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Ruyter, Ko de
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Strauss, Judy
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Agnihotri, Raj
3
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3
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3
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Global Marketing Conference <2023, Seoul>
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
MITP Verlags-GmbH & Co. KG
1
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1
Rheinwerk Verlag
1
Special Libraries Association
1
Springer International Publishing
1
Universität Bremen
1
Universität Mannheim
1
Verlag Franz Vahlen
1
Walter de Gruyter GmbH & Co. KG
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of strategic marketing
13
Springer eBook Collection
11
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
European research studies
8
International journal of advertising : the review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Young consumers : insight and ideas for responsible marketers
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Erfurter Hefte zum angewandten Marketing
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
1,138
USB Cologne (EcoSocSci)
1
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1
SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment
Hundertmark, Anna
;
Rezníčková, Monika
- In:
Equilibrium : quarterly journal of economics and …
15
(
2020
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012259953
Saved in:
2
Gesellschaftliche Verantwortung von Unternehmen : Wege zu mehr Glaubwürdigkeit und Sichtbarkeit
Schrader, Ulf
(
ed.
);
Muster, Viola
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010480254
Saved in:
3
Hotel guests' perceptions of environmental friendly practices in social media
Gil-Soto, Esperanza
;
Armas-Cruz, Yaiza
;
Morini-Marrero, …
- In:
International journal of hospitality management
78
(
2019
),
pp. 59-67
Persistent link: https://www.econbiz.de/10012012700
Saved in:
4
Hotel guests' perception of best green practices : a content analysis of online reviews
Yi, Sungpo
;
Li, Xu
;
Jai, Tun-Min Catherine
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011846854
Saved in:
5
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
6
InterActive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
7
Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth
-
1999
Persistent link: https://www.econbiz.de/10000679592
Saved in:
8
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
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9
The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003718841
Saved in:
10
Internet marketing methods revealed : the complete guide to becoming an Internet marketing expert
Todaro, Miguel
-
2007
Persistent link: https://www.econbiz.de/10003718873
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