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Online-Marketing
Relationship marketing
25,107
Beziehungsmarketing
25,106
Konsumentenverhalten
8,749
Consumer behaviour
8,748
Kundenzufriedenheit
5,333
Customer satisfaction
5,331
Dienstleistungsqualität
3,850
Service quality
3,850
Kundenmanagement
2,559
Brand management
2,535
Markenführung
2,535
Deutschland
2,341
Germany
2,293
Theory
2,239
Theorie
2,237
Lieferantenmanagement
2,179
Supplier relationship management
2,179
Social Web
2,009
Social web
2,009
Marketingmanagement
1,888
Marketing management
1,860
Markenimage
1,851
Brand image
1,848
Electronic Commerce
1,754
E-commerce
1,616
Internet marketing
1,536
Kundenwert
1,521
Customer value
1,453
Customer integration
1,432
Kundenintegration
1,432
Vertrauen
1,359
Confidence
1,344
Einzelhandel
1,331
Retail trade
1,313
Brand
1,254
Markenartikel
1,241
Online retailing
1,210
Online-Handel
1,210
Customer service
1,144
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All
Undetermined
859
Free
182
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Article
1,242
Book / Working Paper
321
Journal
2
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1,128
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1,128
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109
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Ratgeber
40
Collection of articles of several authors
37
Guidebook
37
Sammelwerk
37
Hochschulschrift
36
Aufsatzsammlung
34
Thesis
23
Graue Literatur
17
Non-commercial literature
17
Conference paper
15
Konferenzbeitrag
15
Case study
12
Fallstudie
12
Arbeitspapier
7
Working Paper
7
Konferenzschrift
6
Lehrbuch
5
Collection of articles written by one author
4
Handbook
4
Handbuch
4
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4
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4
Festschrift
3
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2
Bibliography included
2
Glossar enthalten
2
Glossary included
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
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English
1,445
German
119
French
1
Polish
1
Author
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Harrigan, Paul
11
Hollebeek, Linda D.
9
Conduit, Jodie
8
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Schwarz, Torsten
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Grewal, Dhruv
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
4
Schüller, Anne M.
4
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American Marketing Association
5
IGI Global
4
Information Resources Management Association
4
Springer Fachmedien Wiesbaden
4
Campus Verlag
2
Haufe-Lexware GmbH & Co. KG
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
NetLibrary, Inc
1
Projekt Verlag
1
Universität Mannheim
1
W. Kohlhammer GmbH
1
Wiley-VCH
1
marketing-Börse GmbH
1
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Published in...
All
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
The journal of brand management : an international journal
14
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
SpringerLink / Bücher
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
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Source
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ECONIS (ZBW)
1,562
USB Cologne (EcoSocSci)
3
Showing
1
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1,565
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1
Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth
-
1999
Persistent link: https://www.econbiz.de/10000679592
Saved in:
2
Das neue interaktive Direktmarketing : die neuen elektronischen Möglichkeiten der Kundenanalyse und Kundenbindung
Link, Jörg
;
Schleuning, Christian
-
1999
Persistent link: https://www.econbiz.de/10000683464
Saved in:
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1998-: Thousand Oaks, CA : SAGE Publishing
;
1998-2008: …
;
…
-
12.1998 -
Persistent link: https://www.econbiz.de/10000657304
Saved in:
4
Conceptual and operative aspects of e-merchandising
Martínez, Inmaculada J.
;
Aguado, Juan Miguel
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003651623
Saved in:
5
Virtuelles Marketing : Erfolgsfaktor der Zukunft
Harms, Fred
;
Ahlert, Dorothee
- In:
Pharmamarketing : gesundheitsökonomische Aspekte einer …
,
(pp. 295-305)
.
2008
Persistent link: https://www.econbiz.de/10003743950
Saved in:
6
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
7
The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003769108
Saved in:
8
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
Saved in:
9
Enhancing information management through data mining analytics to increase product sales in an e-commerce platform
Kudyba, Stephan
;
Lawrence, Kenneth
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10003781008
Saved in:
10
The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction : a developing country perspective
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10003781018
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