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Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua; Travis, Yosef - In: Journal of organizational computing and electronic commerce 27 (2017) 2, pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
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Online social notworks and insights into marketing communications
Acer, Adam S.; Polonsky, Maxim - In: Journal of internet commerce 6 (2007) 4, pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
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33 million people in the room : how to create, influence, and run a successful business with social networking
Powell, Julietiette - 2009
Persistent link: https://www.econbiz.de/10003776938
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Marketing to the social web : how digital customer communities build your business
Weber, Larry - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003777510
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This is social media : tweet, post, link and blog your way to business success
Clapperton, Guy - 2009
Persistent link: https://www.econbiz.de/10003865476
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Social Media Marketing : Marketing mit Blogs, sozialen Netzwerken und weiteren Anwendungen des Web 2.0
Hettler, Uwe - 2010
Persistent link: https://www.econbiz.de/10003819340
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Social Media Marketing : Strategien für Twitter, Facebook & Co.
Weinberg, Tamar - 2010
Persistent link: https://www.econbiz.de/10003907120
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ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.; Groves, Steven; Dimos, Jerry - 2011
Persistent link: https://www.econbiz.de/10008902513
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Social Media : wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen
Rose, Thomas; Koch, Bastian - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008904299
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Perceived intrusiveness in digital advertising : strategic marketing implications
Truong, Yann; Simmons, Geoff - In: Journal of strategic marketing 18 (2010) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10003988716