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Discussion of "Website morphing"
Varian, Hal R. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 224
Persistent link: https://www.econbiz.de/10003843223
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Advertising costs and product prices
Varian, Hal R. - In: The journal of law & economics 65 (2022), pp. S419-S431
Persistent link: https://www.econbiz.de/10014247110
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Search engine ad auctions
Varian, Hal R. - In: Internet and network economics : 4th international …, (pp. 13). 2008
Persistent link: https://www.econbiz.de/10003792303
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Online ad auctions
Varian, Hal R. - In: The American economic review 99 (2009) 2, pp. 430-434
Persistent link: https://www.econbiz.de/10003854366
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Response to comments on "Website morphing"
Hauser, John R.; Urban, Glen L.; Liberali, Guilherme; … - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
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Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth; Varian, Hal R.; Smith, Michael D. - In: Quantitative marketing and economics : QME 15 (2017) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10011710351