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Online-Marketing
Consumer behaviour
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Konsumentenverhalten
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USA
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Internet marketing
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Advertising effects
6
Einzelhandel
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Werbewirkung
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Brand management
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Consumer behavior
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Lieferantenmanagement
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Retail trade
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Supplier relationship management
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Vertriebsweg
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Advertising
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Brand image
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Markenführung
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Markenimage
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Relationship marketing
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Viral marketing
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Virales Marketing
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Dienstleistungsqualität
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Kreativität
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Online-Handel
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Strutton, David
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Taylor, David G.
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Thompson, Kenneth N.
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Tran, Gina A.
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Prybutok, Victor R.
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Schibik, Aaron
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Zhang, Xiaoni
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of business research : JBR
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Journal of marketing theory and practice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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1
Modeling influences on impulse purchasing behaviors during online marketing transactions
Zhang, Xiaoni
;
Prybutok, Victor R.
;
Strutton, David
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003743298
Saved in:
2
Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Taylor, David G.
;
Strutton, David
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 950-956
Persistent link: https://www.econbiz.de/10008652169
Saved in:
3
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.
;
Strutton, David
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Saved in:
4
Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
Saved in:
5
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.
;
Strutton, David
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
Saved in:
6
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
7
Investigating assortative mating processes inside Internet-dating-service settings
Schibik, Aaron
;
Strutton, David
;
Thompson, Kenneth N.
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10014276919
Saved in:
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