//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
I Want to Buy the Advertised P...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Consumer behaviour
16
Konsumentenverhalten
15
Brand image
7
Markenimage
7
Low-cost strategy
6
Niedrigpreisstrategie
6
Preismanagement
6
Pricing strategy
6
Advertising
4
Theorie
4
Theory
4
Advertising effects
3
Einzelhandelspreis
3
Garantie
3
Product quality
3
Rabatt
3
Rebate
3
Regulatory focus
3
Retail price
3
Sales promotion
3
USA
3
Verkaufsförderung
3
Warranty
3
Werbewirkung
3
Werbung
3
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Collective dissonance
2
Discounting
2
Diskontierung
2
Electronic word-of-mouth
2
Internet marketing
2
Markenführung
2
Marketing (Business Administration)
2
New media
2
Preis
2
Preisdifferenzierung
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Biswas, Abhijit
2
Jha, Subhash
1
Ravula, Prashanth
1
Song, Ji Hee
1
Thota, Sweta Chaturvedi
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
2
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->