Similar Search Results

Consumer choicemaking and choicelessness in hyperdigital marketspaces

Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10012485418

Consumer perception of knowledge-sharing in travel-related online social networks

Bilgihan, Anil; Barreda, Albert; Okumus, Fevzi; Nusair, … - In: Tourism management : research, policies, practice 52 (2016), pp. 287-296

Persistent link: https://www.econbiz.de/10011418426

Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context

Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109

Persistent link: https://www.econbiz.de/10011302394

An analytical journey towards big data

Phillips-Wren, Gloria; Hoskisson, Angela - In: Journal of decision systems 24 (2015) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10011333339

Non-informed consent cultures : privacy policies and app contracts on Facebook

Bechmann, Anja - In: Journal of media business studies 11 (2014) 1, pp. 21-38

Persistent link: https://www.econbiz.de/10010424729

Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making

Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51

Persistent link: https://www.econbiz.de/10012821108

When does online review matter to consumers? : the effect of product quality information cues

Kim, Rae Yule - In: Electronic commerce research 21 (2021) 4, pp. 1011-1030

Persistent link: https://www.econbiz.de/10012698542

Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers

Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent business & management 8 (2021) 1, pp. 1-24

Online retailing as a mode of transaction has been dominating the market through web-based advertisements since the beginning of the 21st century, replacing the role of mass media. India, being a populous country, has witnessed a rapid increase in online customers in recent years. Nonetheless,...

Persistent link: https://www.econbiz.de/10012665937

Consumer characteristics as drivers of online information searches

Gallant, Isabelle; Arcand, Manon - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 56-74

Persistent link: https://www.econbiz.de/10011699246

The added value of rating pictograms for sustainable hotels in classified ads

Vinzenz, Friederike - In: Tourism management perspectives : TMP 29 (2019), pp. 56-65

Persistent link: https://www.econbiz.de/10011998067

1
2
3
4
5
6
7
8
9
10
Next
Last