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Picasso's Guernica : the strength of an art brand in destination e-branding
Plaza, Beatriz; Haarich, Silke N.; Waldron, Courtney M. - In: International journal of arts management 15 (2012/13) 3, pp. 53-64
Persistent link: https://www.econbiz.de/10009763868
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Subject heasdings in advertising marketing and communications media
Christianson, Elin B.; Strable, Edward G. - 1964
Persistent link: https://www.econbiz.de/10002012023
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Internet promotional material and conservation volunteer tourist motivations : a case study of selecting organizations and projects
Grimm, Kerry E.; Needham, Mark D. - In: Tourism management perspectives : TMP 1 (2012), pp. 17-27
Persistent link: https://www.econbiz.de/10009704403
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Efficient representation of captured geometry and reflectance
Nöll, Tobias - 2015
Persistent link: https://www.econbiz.de/10011386892
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Journal of website promotion : innovations in internet business research, theory, and practice
Philadelphia, Pa. [u.a.] : Haworth Press; anfangs: … - 1.2005; 2.2006/07 - 3.2007/08; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003400434
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Der Einfluss der Medien auf die Wirkung emotionaler Werbung : wirkt emotionale Internetwerbung ähnlich wie emotionale Printwerbung? ; Ein internationaler Vergleich in zwei Ländern...
Diehl, Sandra; Terlutter, Ralf - In: Marketing : ZFP ; journal of research and management 28 (2006) 3, pp. 155-168
Persistent link: https://www.econbiz.de/10003369181
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Nontraditional media in marketing and advertising
Blakeman, Robyn - 2014
This is a concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can...
Persistent link: https://www.econbiz.de/10013208237
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Digital Signage
Gramsch, André; Tröger, Andreas - 2016
Persistent link: https://www.econbiz.de/10013424813
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Nontraditional media in marketing and advertising
Blakeman, Robyn - 2014
Persistent link: https://www.econbiz.de/10013547448
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The discourse of online consumer reviews
Vásquez, Camilla - 2014 - 1. publ.
Persistent link: https://www.econbiz.de/10010365700