//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Has e-marketing come of age? M...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Consumer behaviour
20
Konsumentenverhalten
19
Social Web
9
Social web
9
USA
9
United States
9
Internet marketing
8
Advertising
5
Advertising effects
5
Beziehungsmarketing
5
Brand management
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Werbewirkung
5
Brand image
4
Lieferantenmanagement
4
Markenführung
4
Markenimage
4
Supplier relationship management
4
Viral marketing
4
Virales Marketing
4
Age group
3
Altersgruppe
3
Brand
3
Consumer behavior
3
Creativity
3
Dienstleistungsqualität
3
Kreativität
3
Markenartikel
3
Motivation
3
Productivity
3
Service quality
3
Werbung
3
Absatzweg
2
Anxiety
2
Behavioral economics
2
Brands
2
Celebrity endorsement
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
8
Author
All
Strutton, David
7
Taylor, David G.
3
Thompson, Kenneth N.
2
Tran, Gina A.
2
Pentina, Iryna
1
Prybutok, Victor R.
1
Schibik, Aaron
1
Taylor, David
1
Zhang, Xiaoni
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Taylor, David G.
;
Strutton, David
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 950-956
Persistent link: https://www.econbiz.de/10008652169
Saved in:
2
Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
Saved in:
3
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.
;
Strutton, David
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
Saved in:
4
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
5
Modeling influences on impulse purchasing behaviors during online marketing transactions
Zhang, Xiaoni
;
Prybutok, Victor R.
;
Strutton, David
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003743298
Saved in:
6
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.
;
Strutton, David
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Saved in:
7
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
8
Investigating assortative mating processes inside Internet-dating-service settings
Schibik, Aaron
;
Strutton, David
;
Thompson, Kenneth N.
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10014276919
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->