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Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Taylor, David G.; Strutton, David - In: Journal of business research : JBR 63 (2010) 9/10, pp. 950-956
Persistent link: https://www.econbiz.de/10008652169
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Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David; Taylor, David G.; Thompson, Kenneth N. - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
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Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
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Branding in the era of Web 2.0 (and beyond)
Taylor, David (ed.); Pentina, Iryna (ed.) - 2017
Persistent link: https://www.econbiz.de/10011777341
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Modeling influences on impulse purchasing behaviors during online marketing transactions
Zhang, Xiaoni; Prybutok, Victor R.; Strutton, David - In: Journal of marketing theory and practice 15 (2007) 1, pp. 79-89
Persistent link: https://www.econbiz.de/10003743298
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What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.; Strutton, David - In: Journal of advertising research 53 (2013) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
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Investigating assortative mating processes inside Internet-dating-service settings
Schibik, Aaron; Strutton, David; Thompson, Kenneth N. - In: The journal of services marketing 37 (2023) 4, pp. 431-445
Persistent link: https://www.econbiz.de/10014276919