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Online-Marketing
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Beziehungsmarketing
25,156
Relationship marketing
25,128
Marketingmanagement
16,897
Marketing management
16,079
Theorie
13,319
Theory
13,119
Markenführung
8,693
Brand management
8,688
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7,747
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7,737
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7,344
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7,052
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7,022
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6,953
USA
6,863
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6,617
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6,125
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6,112
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6,033
Social web
6,029
Online-Handel
5,810
Online retailing
5,793
Internet marketing
5,760
Marketing
5,421
Einzelhandel
4,721
Electronic Commerce
4,708
Retail trade
4,626
Brand
4,588
Markenartikel
4,587
E-commerce
4,532
Soziale Gruppe
4,509
Social group
4,377
Experiment
3,979
Werbewirkung
3,880
Advertising effects
3,837
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3,567
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3,428
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Dwivedi, Yogesh Kumar
17
Filieri, Raffaele
13
Hollebeek, Linda D.
13
Ko, Eunju
13
Ghose, Anindya
12
Harrigan, Paul
12
Law, Chun Hung Roberts
12
Ozuem, Wilson
12
Pauwels, Koen
12
Rita, Paulo
12
Smith, Katherine Taken
12
Karjaluoto, Heikki
11
Loureiro, Sandra Maria Correia
11
Urban, Glen L.
11
Grewal, Dhruv
10
Pelsmacker, Patrick de
10
Ratten, Vanessa
10
Thaichon, Park
10
Wilbur, Kenneth C.
10
Ahuja, Vandana
9
Akram, Umair
9
Jerath, Kinshuk
9
Kumar, Vikas
9
Milne, George R.
9
Pavlou, Paul A.
9
Reijmersdal, Eva A. van
9
Stephen, Andrew T.
9
Usman, Osly
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Chaffey, Dave
8
Conduit, Jodie
8
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8
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8
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8
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8
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Richard, Marie-Odile
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Information Resources Management Association
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American Marketing Association
9
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IGI Global
7
National Bureau of Economic Research
4
Campus Verlag
3
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3
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3
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2
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2
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2
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2
OECD
2
RWTH Aachen
2
Springer Gabler <Firma>
2
UVK Verlagsgesellschaft mbH
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
European Advertising Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
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Journal of business research : JBR
221
Journal of retailing and consumer services
158
International journal of internet marketing and advertising : IJIMA
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
International journal of advertising : the review of marketing communications
75
International journal of electronic marketing and retailing : IJEMR
62
Journal of internet commerce
61
Journal of promotion management : innovations in planning and applied research
61
International journal of hospitality management
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
The journal of product & brand management
50
Cogent business & management
44
Electronic commerce research
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Marketing intelligence & planning
37
Journal of advertising research
36
Journal of strategic marketing
36
Information systems research : ISR
35
Journal of marketing
34
Journal of promotion management : JPM
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
International journal of technology marketing : IJTMkt
33
SpringerLink / Bücher
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing management : MM
31
Asia Pacific journal of marketing and logistics
30
Journal of electronic commerce research : JECR
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of contemporary hospitality management
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of the Academy of Marketing Science
29
Psychology & marketing
29
Technological forecasting & social change : an international journal
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
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ECONIS (ZBW)
5,823
EconStor
6
USB Cologne (EcoSocSci)
6
OLC EcoSci
1
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1
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
4
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
Saved in:
5
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
6
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
7
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
8
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
9
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
10
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
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