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~subject:"Online-Marketing"
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Online-Marketing
Werbung
13,761
Ethnische Gruppe
11,061
Ethnic group
10,507
Advertising
10,345
Youth
9,049
Jugendliche
8,940
Werbewirkung
7,893
Advertising effects
7,667
Konsumentenverhalten
6,091
Consumer behaviour
6,066
USA
4,272
United States
3,798
Deutschland
3,174
Zielgruppe
2,845
Internet marketing
2,798
Jugend
2,622
Target group
2,449
Theorie
2,434
Theory
2,355
Germany
2,185
Junge Arbeitskräfte
1,815
Young workers
1,807
Markenführung
1,586
Brand management
1,581
Children
1,563
Migranten
1,561
Kinder
1,550
Marketing
1,491
Migrants
1,458
advertising
1,385
Großbritannien
1,355
Marketingmanagement
1,275
Marketing management
1,251
Markenimage
1,207
Brand image
1,183
Indien
1,182
India
1,171
Gender
1,162
Schätzung
1,151
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Undetermined
1,224
Free
622
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Article
2,021
Book / Working Paper
793
Journal
3
Type of publication (narrower categories)
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Article in journal
1,823
Aufsatz in Zeitschrift
1,823
Aufsatz im Buch
199
Book section
199
Graue Literatur
144
Non-commercial literature
144
Working Paper
131
Arbeitspapier
123
Hochschulschrift
49
Collection of articles of several authors
36
Sammelwerk
36
Thesis
24
Aufsatzsammlung
23
Conference paper
18
Konferenzbeitrag
18
Case study
16
Fallstudie
16
Guidebook
16
Ratgeber
16
Konferenzschrift
8
Lehrbuch
5
Textbook
4
Collection of articles written by one author
3
Festschrift
3
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3
Handbuch
3
Sammlung
3
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2
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2
Conference proceedings
2
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2
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2
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2
Bibliografie enthalten
1
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1
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1
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1
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1
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Language
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English
2,644
German
170
French
1
Polish
1
Russian
1
Swedish
1
Author
All
Wilbur, Kenneth C.
21
Tucker, Catherine
17
Jerath, Kinshuk
15
Tucker, Catherine E.
14
Sayedi, Amin
13
Goldfarb, Avi
12
Lewis, Randall A.
12
Russo, Antonio
11
Sahni, Navdeep S.
11
Yang, Yanwu
11
Bonatti, Alessandro
10
Dwivedi, Yogesh Kumar
10
Ghose, Anindya
10
Hudders, Liselot
10
Katona, Zsolt
10
Pelsmacker, Patrick de
10
Bart, Yakov
9
Bellman, Steven
9
Bergemann, Dirk
9
Choi, Yung Kyun
9
Narayanan, Sridhar
9
Rutz, Oliver J.
9
Voorveld, Hilde
9
D'Annunzio, Anna
8
Fogel, Joshua
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
8
Simonov, Andrey
8
Sreejesh, S.
8
Zhu, Yi
8
Gordon, Brett R.
7
Kim, Jooyoung
7
Pauwels, Koen
7
Rao, Justin M.
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Skiera, Bernd
7
Vashisht, Devika
7
Yang, Sha
7
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Institution
All
Springer Fachmedien Wiesbaden
12
National Bureau of Economic Research
10
American Marketing Association
3
IGI Global
3
MITP Verlags-GmbH & Co. KG
2
Nomos Verlagsgesellschaft
2
OECD
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
1
Leuphana Universität Lüneburg
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Pira International
1
Point-of-Purachse Advertising Institute
1
RWTH Aachen
1
Redline Verlag
1
Rheinwerk Verlag
1
Social Media in der Lebenswelt und Berufswahl Jugendlicher - Who Cares? <Veranstaltung> <2013, Frankfurt am Main>
1
Special Libraries Association
1
Springer Gabler <Firma>
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
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Published in...
All
International journal of advertising : the review of marketing communications
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
International journal of internet marketing and advertising : IJIMA
69
Journal of advertising research
69
Journal of marketing communications
59
Journal of business research : JBR
58
International journal of advertising : the quarterly review of marketing communications
47
Journal of promotion management : innovations in planning and applied research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of retailing and consumer services
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of marketing research : JMR
26
Journal of promotion management : JPM
26
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Information systems research : ISR
20
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of current issues and research in advertising
18
International journal of electronic commerce : IJEC
16
Journal of marketing
15
Journal of marketing research
15
Journal of internet commerce
14
CESifo working papers
13
Electronic commerce research
13
Quantitative marketing and economics : QME
13
European journal of marketing : EJM
12
European journal of operational research : EJOR
12
International journal of electronic marketing and retailing : IJEMR
12
SpringerLink / Bücher
12
Discussion papers / CEPR
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
Journal of marketing management : MM
11
Marketing science
11
Electronic commerce research and applications
10
Handbook of research on effective advertising strategies in the social media age
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Leitfaden Online-Marketing ; [Bd. 1]
10
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Source
All
ECONIS (ZBW)
2,803
EconStor
11
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
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date (oldest first)
1
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
2
Ethnic media
advertising
effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
3
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
4
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
5
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
6
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
7
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
8
Co-creating
advertising
literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
9
A qualitative approach to unravel young children's
advertising
literacy for YouTube
advertising
: in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
10
Reflection of the
youth
social problems in Russian social
advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
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