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Economics of advertising : the role of commercial media
Dukes, Anthony - In: Handbook on the economics of the media, (pp. 107-122). 2015
Persistent link: https://www.econbiz.de/10011339823
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Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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Online shopping intermediaries : the strategic design of search environments
Dukes, Anthony; Liu, Lin - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1064-1077
Persistent link: https://www.econbiz.de/10011460573
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Skippable ads : interactive advertising on digital media platforms
Dukes, Anthony; Liu, Qihong; Shuai, Jie - In: Marketing science 41 (2022) 3, pp. 528-547
Persistent link: https://www.econbiz.de/10013363779
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The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony; Liu, Qihong - In: Management science : journal of the Institute for … 70 (2024) 4, pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900