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The performance impact of social media in the chain store industry
Wu, Chih-Wen - In: Journal of business research : JBR 69 (2016) 11, pp. 5310-5316
Persistent link: https://www.econbiz.de/10011589793
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Teach students to communicate a brand story with transmedia storytelling
Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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The impact of digital marketing on attracting more audiences considering the mediating role of organisational culture the case : the Palestinian telecommunications industry
Naser, Asil Khaled; Alfara, Alia'a Ibrahim; Sukkar, … - In: MENA Journal of Cross-Cultural Management 1 (2020/2022) 2, pp. 143-161
Persistent link: https://www.econbiz.de/10013358896
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Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin; Brandi, Wesley - In: Journal of marketing research : JMR 52 (2015) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
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Harry's most important work
Hyde, Fran - In: Marketing theory 20 (2020) 2, pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan; Dikmen, Asli - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
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Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia
Gigauri, Iza; Djakeli, Kakhaber - In: International journal of sustainable economies … 10 (2021) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10012799934
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Understanding the market in digital environment : a sensemaking framework for marketing strategy
Pinarbasi, Fatih; Kircova, Ibrahim - In: Strategic outlook in business and finance innovation : …, (pp. 185-194). 2021
Persistent link: https://www.econbiz.de/10012508991