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Online-Marketing
China
122,784
Konsumentenverhalten
79,107
Consumer behaviour
78,674
Theorie
11,062
Theory
10,860
USA
10,405
United States
9,778
Youth
9,040
Jugendliche
8,931
Beziehungsmarketing
8,928
Relationship marketing
8,918
Internationale Wirtschaftsbeziehungen
7,618
Markenführung
7,546
Brand management
7,543
International economic relations
7,525
Auslandsinvestition
7,242
Wirtschaftswachstum
7,172
Foreign investment
7,138
Economic growth
6,923
Deutschland
6,728
Markenimage
6,629
Brand image
6,605
India
6,521
Indien
6,451
Online-Handel
5,602
Online retailing
5,588
Germany
5,579
Kundenzufriedenheit
5,527
Customer satisfaction
5,525
Social Web
4,924
Social web
4,920
Innovation
4,725
Dienstleistungsqualität
4,589
Service quality
4,587
Schätzung
4,525
Internet marketing
4,449
Welt
4,448
World
4,382
Estimation
4,375
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Undetermined
2,580
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746
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Article
3,778
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696
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3,572
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3,572
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203
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203
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99
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99
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74
Arbeitspapier
73
Hochschulschrift
52
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44
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44
Collection of articles of several authors
40
Sammelwerk
40
Aufsatzsammlung
39
Konferenzschrift
30
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22
Case study
9
Fallstudie
9
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8
Sammlung
8
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7
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5
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5
Ratgeber
5
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4
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4
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4
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3
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3
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2
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1
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94
Polish
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
12
Law, Chun Hung Roberts
12
Ko, Eunju
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Reijmersdal, Eva A. van
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hudders, Liselot
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Michaelidou, Nina
8
Pelsmacker, Patrick de
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Bilgihan, Anil
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
Athey, Susan
6
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
Information Resources Management Association
6
National Bureau of Economic Research
4
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Social Media in der Lebenswelt und Berufswahl Jugendlicher - Who Cares? <Veranstaltung> <2013, Frankfurt am Main>
1
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Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of internet commerce
53
International journal of hospitality management
51
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
38
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Young consumers : insight and ideas for responsible marketers
32
Information systems research : ISR
30
Journal of advertising research
30
Journal of marketing
30
Journal of electronic commerce research : JECR
29
Journal of promotion management : JPM
29
Tourism management : research, policies, practice
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of management information systems : JMIS
27
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Psychology & marketing
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
Journal of hospitality marketing & management
23
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of international consumer marketing
22
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ECONIS (ZBW)
4,470
EconStor
2
USB Cologne (EcoSocSci)
2
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1
Development of e-commerce : factors influencing online impulse shopping in
China
Akram, Umair
;
Khan, Muhammad Kaleem
;
Peng, Hui
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
Saved in:
2
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
3
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
4
Online video advertisements' effect on purchase intention : an exploratory study on
youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
Saved in:
5
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
6
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
7
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
8
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
9
Challenges related to new segments and market trends
Budzanowska-Drzewiecka, Małgorzata
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011622710
Saved in:
10
Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Das, Payel
;
Mandal, Santanu
- In:
South Asian journal of global business research : …
5
(
2016
)
3
,
pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
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