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Online-Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
5
International journal of internet marketing and advertising : IJIMA
5
Information systems research : ISR
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Handbook of research on effective advertising strategies in the social media age
3
International journal of electronic marketing and retailing : IJEMR
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Technological forecasting & social change : an international journal
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business and globalisation : IJBG
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Internet policy review : journal on internet regulation
2
Journal of business & economics research
2
Journal of consumer marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
2
Pervasive advertising
2
Review of industrial organization : RIO
2
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Artificial intelligence in marketing
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ECONIS (ZBW)
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1
Youth and surveillance in the Facebook era : policy interventions and social implications
Montgomery, Kathryn C.
- In:
Telecommunications policy : the international journal …
39
(
2015
)
9
,
pp. 771-786
Persistent link: https://www.econbiz.de/10011497767
Saved in:
2
Using social media content for screening in recruitment and selection : pros and cons
Jeske, Debora
;
Shultz, Kenneth S.
- In:
Work, employment & society : a journal of the British …
30
(
2016
)
3
,
pp. 535-546
Persistent link: https://www.econbiz.de/10011525978
Saved in:
3
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
4
Online advertising networks and consumer perceptions of
privacy
Schmeiser, Steven
- In:
Applied economics letters
25
(
2018
)
11
,
pp. 776-780
Persistent link: https://www.econbiz.de/10012129849
Saved in:
5
Privacy
concerns with social networking sites : an empirical investigation of users in National Capital Region (NCR), India
Bhandari, Ravneet Singh
;
Bansal, Sanjeev
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 68-87
Persistent link: https://www.econbiz.de/10012131727
Saved in:
6
Security in digital markets
Sánchez, Mariola
;
Urbano Salvador, Amparo
- In:
Journal of business research : JBR
101
(
2019
),
pp. 485-491
Persistent link: https://www.econbiz.de/10012103434
Saved in:
7
Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang, Yushi
;
Naqvi, Muhammad Hasnain Abbas
;
Naqvi, …
- In:
Emerging markets finance & trade : a journal of the …
54
(
2018
)
13/14/15
,
pp. 3485-3499
Persistent link: https://www.econbiz.de/10012125861
Saved in:
8
To share and protect : using regulatory focus theory to examine the
privacy
paradox of consumers' social media engagement and online
privacy
protection behaviors
Mosteller, Jill
;
Poddar, Amit
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 27-38
Persistent link: https://www.econbiz.de/10011743753
Saved in:
9
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
10
Self-authored interest profiles for personalised recommendations
Binns, Reuben
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10011665140
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