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UK empirical evidence on the v...
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Online-Marketing
United Kingdom
4
market value
4
Advertising
3
Werbung
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intangibles
3
media advertising
3
Firm valuation
2
Firm value
2
Großbritannien
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Immaterielle Werte
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Intangible assets
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Internet marketing
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UK
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Unternehmensbewertung
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Unternehmenswert
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advertising expenditure
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valuation
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1998-2003
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Accounting valuation
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Bilanzielle Bewertung
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Firm performance
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Forschungskosten
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Geschäftswert
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Goodwill
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Immaterielle Güter
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Industrial research
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Industrieforschung
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Intangible goods
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Marktwert
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Steuervergünstigung
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Tax incentive
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Unternehmenserfolg
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advertising
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advertising expenditures
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alternative media
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earnings
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financial reporting
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Qureshi, Maqsood Iqbal
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International journal of accounting, auditing and performance evaluation : IJAAPE
1
Journal of accounting & management information systems : JAMIS
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ECONIS (ZBW)
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Valuation of various media advertising expenditures : UK perspective
Qureshi, Maqsood Iqbal
- In:
International journal of accounting, auditing and …
11
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011479076
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2
Relationship between advertising expenditures and earnings of the UK firms
Qureshi, Maqsood Iqbal
- In:
Journal of accounting & management information systems …
17
(
2018
)
4
,
pp. 591-604
Persistent link: https://www.econbiz.de/10011995394
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