Narrow search
Showing 1 - 10 of 1,397
Cover Image
Social-media early adopters don't count
Yeo, T. E. Dominic - In: Journal of advertising research 52 (2012) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10009663648
Cover Image
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Cover Image
A taxonomy of social networking site users : social surveillance and self-surveillance perspective
Park, Min Sook; Shin, Jong-Kuk; Ju, Yong - In: Psychology & marketing 32 (2015) 6, pp. 601-610
Persistent link: https://www.econbiz.de/10011288581
Cover Image
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Ghose, Anindya - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Cover Image
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Cover Image
Target advertising on the handset : privacy and security challenges
Haddadi, Hamed; Hui, Pan; Henderson, Tristan; Brown, Ian - In: Pervasive advertising, (pp. 119-137). 2011
Persistent link: https://www.econbiz.de/10009348763
Cover Image
Targeting and Privacy in Mobile Advertising
Rafieian, Omid - 2020
Mobile in-app advertising is now the dominant form of digital advertising. While these ads have excellent user-tracking properties, they have raised concerns among privacy advocates. This has resulted in an ongoing debate on the value of different types of targeting information, the incentives...
Persistent link: https://www.econbiz.de/10012852481
Cover Image
5G mobile targeting ads
Okazaki, Shintaro; Peng, Yue - In: Media and change management : creating a path for new …, (pp. 479-489). 2022
Persistent link: https://www.econbiz.de/10013167461
Cover Image
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang; Tan, Garry Wei-Han; Yuan, Yunpeng; Ooi, … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Cover Image
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111