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~subject:"Online-Marketing"
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Online-Marketing
Electronic Commerce
15
Hotellerie
15
Hotel industry
14
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13
Internet marketing
12
Beziehungsmarketing
9
Relationship marketing
9
Schweiz
9
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Inversini, Alessandro
5
Fux, Michael
3
Schegg, Roland
3
Cantoni, Lorenzo
2
Murphy, Jamie
2
Scaglione, Miriam
2
Alguezaui, Salma
1
De Pietro, Marianna
1
Eggel, Stefan
1
Filieri, Raffaele
1
Geiger, Christian
1
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1
Krings, Werner
1
Lin, Zhibin
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1
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Journal of travel and tourism marketing
2
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Marketing efficiency in tourism : coping with volatile demand
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
12
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1
Kooperatives Customer Relationship Management in touristischen Destinationen : eine empirische Untersuchung zur Adoptionsbereitschaft in der Hotellerie
Fux, Michael
-
2011
Persistent link: https://www.econbiz.de/10008904277
Saved in:
2
Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte
;
Kastner, Margit
;
Park, Sangwon
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
Saved in:
3
Towards online content classification in understanding tourism destinations' information competition and reputation
Inversini, Alessandro
;
Cantoni, Lorenzo
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 282-299
Persistent link: https://www.econbiz.de/10008907872
Saved in:
4
Selling rooms online : the use of social media and online travel agents
Inversini, Alessandro
;
Masiero, Lorenzo
- In:
International journal of contemporary hospitality management
26
(
2014
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10010250182
Saved in:
5
Destination online communication : why less is sometimes more : a study of online communications of English destinations
Inversini, Alessandro
;
Cantoni, Lorenzo
;
De Pietro, Marianna
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 563-575
Persistent link: https://www.econbiz.de/10010405099
Saved in:
6
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
7
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
Saved in:
8
Nutzung von Suchmaschinen-Marketing als Teil des Internet-Marketings in Schweizer Hotels
Geiger, Christian
(
contributor
);
Fux, Michael
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003791832
Saved in:
9
Der Webauftritt als Marketing- und Verkaufsinstrument : eine Analyse bei regionalen Weinproduzenten
Eggel, Stefan
(
contributor
);
Fux, Michael
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003389389
Saved in:
10
The interactive effects of online reviews on the determinants of Swiss hotel performance : a neural network analysis
Phillips, Paul
;
Zigan, Krystin
;
Silva, Maria Manuela Santos
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 130-141
Persistent link: https://www.econbiz.de/10011312630
Saved in:
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