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Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj; Trainor, Kevin J.; Itani, Omar S.; … - In: Journal of business research : JBR 81 (2017), pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
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Social media analytics for business-to-business marketing
Agnihotri, Raj; Bakeshloo, Khashayar Afshar; Mani, Sudha - In: Industrial marketing management : the international … 115 (2023), pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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Do salespeople's online profile pictures predict the number of online reviews? : effect of a babyface
Yim, Alexis; Price, Bradley; Agnihotri, Raj; Cui, Annie Peng - In: European journal of marketing 57 (2023) 7, pp. 1886-1911
Persistent link: https://www.econbiz.de/10014342177
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Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; … - In: Industrial marketing management : the international … 100 (2022), pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
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Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj; Kalra, Ashish; Chen, Haozhe; Daugherty, … - In: Journal of business logistics 43 (2022) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10013347428