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Online-Marketing
Agency theory
18,925
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Brand management
17,020
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2,650
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2,648
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2,641
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2,538
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2,519
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2,469
Systems theory
2,143
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2,012
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2,006
United States
1,945
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1,749
Internet marketing
1,725
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Ko, Eunju
9
Loureiro, Sandra Maria Correia
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7
Goldmanis, Maris
7
Penta, Antonio
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Rahman, Zillur
7
Rita, Paulo
7
Vashisht, Devika
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Kreutzer, Ralf T.
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Sohail, M. Sadiq
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Sreejesh, S.
6
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Wilbur, Kenneth C.
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Ahuja, Vandana
5
Bilro, Ricardo Godinho
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Burmann, Christoph
5
Filieri, Raffaele
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Guzman, Francisco
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Hajli, Nick
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Hollebeek, Linda D.
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Karjaluoto, Heikki
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Kunkel, Thilo
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Nusair, Khaldoon
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Dens, Nathalie
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Dwivedi, Yogesh Kumar
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Fatma, Mobin
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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IGI Global
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <18, 2014, Berlin>
1
Nordic Council of Ministers
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Peter Lang GmbH
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Projekt Verlag
1
Universität Bremen
1
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1
epubli GmbH
1
ibidem-Verlag
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Journal of business research : JBR
86
International journal of internet marketing and advertising : IJIMA
54
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of marketing communications
31
International journal of advertising : the review of marketing communications
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
SpringerLink / Bücher
20
Journal of promotion management : JPM
19
Journal of advertising research
18
Marketing intelligence & planning
17
Journal of internet commerce
16
Business horizons
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Cogent business & management
15
Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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Innovatives Markenmanagement
12
International journal of electronic marketing and retailing : IJEMR
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Journal of marketing
12
Journal of marketing management : MM
12
Springer eBook Collection
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European journal of marketing : EJM
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of strategic marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
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ECONIS (ZBW)
1,749
USB Cologne (EcoSocSci)
3
EconStor
1
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1
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
2
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
5
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
7
Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Chun Hung Roberts
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
8
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara
;
Pérez-Escoda, Ana
;
Civila, Sabina
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
Saved in:
9
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
10
Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
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