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Online-Marketing
Konsumentenverhalten
79,196
Consumer behaviour
78,763
Spieltheorie
45,032
Game theory
42,621
Prognoseverfahren
40,888
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39,895
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35,111
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34,227
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9,142
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8,928
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8,920
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7,811
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7,579
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7,421
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7,419
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6,516
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6,320
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5,907
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5,875
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5,722
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5,557
Online retailing
5,544
Germany
5,397
Kundenzufriedenheit
5,397
Customer satisfaction
5,395
Social Web
4,833
Social web
4,831
Kapitaleinkommen
4,798
Capital income
4,782
Einzelhandel
4,484
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4,460
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4,406
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
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Ghose, Anindya
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Jerath, Kinshuk
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Wilbur, Kenneth C.
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Sreejesh, S.
9
Usman, Osly
9
Chen, Jianqing
8
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Stephen, Andrew T.
8
Whinston, Andrew B.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
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Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Tan, Yong
7
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
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National Bureau of Economic Research
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
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Journal of business research : JBR
193
Journal of retailing and consumer services
148
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of promotion management : innovations in planning and applied research
54
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
39
Information systems research : ISR
34
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of advertising research
30
Journal of marketing
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of management information systems : JMIS
29
Journal of promotion management : JPM
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Psychology & marketing
28
Tourism management : research, policies, practice
28
International journal of consumer studies
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Young consumers : insight and ideas for responsible marketers
25
Journal of hospitality marketing & management
24
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of strategic marketing
22
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ECONIS (ZBW)
4,481
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Beyond the last touch : attribution in online advertising
Berman, Ron
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 771-792
Persistent link: https://www.econbiz.de/10011951271
Saved in:
2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
Screening mechanism when online users have privacy concerns
Jacob, Jagan
- In:
International journal of revenue management : IJRM
11
(
2019
)
1/2
,
pp. 89-125
Persistent link: https://www.econbiz.de/10012252048
Saved in:
4
Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell
Ghoshal, Abhijeet
;
Mookerjee, Vijay S.
;
Sarkar, Sumit
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 430-456
Persistent link: https://www.econbiz.de/10012624131
Saved in:
5
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
6
Influencing social media influencers through affiliation
Pei, Amy
;
Mayzlin, Dina
- In:
Marketing science
41
(
2022
)
3
,
pp. 593-615
Persistent link: https://www.econbiz.de/10013363931
Saved in:
7
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
8
Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data
Jasek, Pavel
;
Vrana, Lenka
;
Sperkova, Lucie
;
Smutny, Zdenek
- In:
Prague economic papers : a bimonthly journal of …
28
(
2019
)
6
,
pp. 648-669
Persistent link: https://www.econbiz.de/10012158799
Saved in:
9
The effect of user-controllable filters on the prediction of online hotel reviews
Hu, Ya-Han
;
Chen, Kuanchin
;
Lee, Pei-Ju
- In:
Information & management : the internat. journal of …
54
(
2017
)
6
,
pp. 728-744
Persistent link: https://www.econbiz.de/10011748599
Saved in:
10
Loss functions for predicted click‐through rates in auctions for online advertising
Hummel, Patrick
;
McAfee, Randolph Preston
- In:
Journal of applied econometrics
32
(
2017
)
7
,
pp. 1314-1328
Persistent link: https://www.econbiz.de/10011862727
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