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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285

Persistent link: https://www.econbiz.de/10010380962

When does retargeting work? : information specificity in online advertising

Lambrecht, Anja; Tucker, Catherine - In: Journal of marketing research : JMR 50 (2013) 5, pp. 561-576

Persistent link: https://www.econbiz.de/10010195995

Morphing banner advertising

Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 27-46

Persistent link: https://www.econbiz.de/10010337974

Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

Persistent link: https://www.econbiz.de/10011537683

Experimental designs and estimation for online display advertising attribution in marketplaces

Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 465-483

Persistent link: https://www.econbiz.de/10011498979

Effect of temporal spacing between advertising exposures : evidence from online field experiments

Sahni, Navdeep S. - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 204-247

Persistent link: https://www.econbiz.de/10011409856

Does online fundraising increase charitable giving? : a nationwide field experiment on Facebook

Adena, Maja; Hager, Anselm - 2022 - revised

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the volume and...

Persistent link: https://www.econbiz.de/10012793072

Social advertising effectiveness across products : a large-scale field experiment

Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165

Persistent link: https://www.econbiz.de/10012405755

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 43-53

Persistent link: https://www.econbiz.de/10011645746

Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes

John, Leslie K.; Emrich, Oliver; Gupta, Sunil; Norton, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 144-155

Persistent link: https://www.econbiz.de/10011653503