Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …

The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase … Media Marketing and Brand Equity. The role of social media marketing efforts through Brand equity directly affects customer … equity: The role of social media marketing efforts through Brand equity has a direct significant effect on Purchase Intention …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …