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~subject:"Online-Marketing"
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Subject
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Online-Marketing
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Children
18,622
Kinder
18,302
Familie
15,124
Theorie
10,775
Theory
10,526
Family
10,267
Relationship marketing
8,819
Beziehungsmarketing
8,788
USA
8,741
United States
7,763
Brand management
7,433
Markenführung
7,389
Deutschland
7,143
Brand image
6,610
Markenimage
6,567
Germany
5,982
Customer satisfaction
5,578
Kundenzufriedenheit
5,418
Online-Handel
5,418
Online retailing
5,407
Kinderbetreuung
5,171
Child care
4,950
Social Web
4,641
Social web
4,639
Eltern
4,607
Gesundheit
4,472
Service quality
4,444
Dienstleistungsqualität
4,405
Health
4,394
Internet marketing
4,392
Schätzung
4,260
Brand
4,238
Markenartikel
4,228
Parents
4,225
Einzelhandel
4,101
Retail trade
4,061
Estimation
3,999
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All
Undetermined
2,540
Free
733
Type of publication
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Article
3,736
Book / Working Paper
666
Type of publication (narrower categories)
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Article in journal
3,538
Aufsatz in Zeitschrift
3,538
Aufsatz im Buch
195
Book section
195
Graue Literatur
95
Non-commercial literature
95
Working Paper
73
Arbeitspapier
72
Hochschulschrift
51
Collection of articles of several authors
40
Sammelwerk
40
Conference paper
38
Konferenzbeitrag
38
Aufsatzsammlung
37
Konferenzschrift
29
Thesis
21
Collection of articles written by one author
8
Sammlung
8
Conference proceedings
7
Case study
6
Fallstudie
6
Amtsdruckschrift
4
Government document
4
Guidebook
4
Lehrbuch
4
Ratgeber
4
Textbook
4
Handbook
3
Handbuch
3
Aufgabensammlung
1
Bibliografie
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1
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1
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1
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English
4,316
German
84
Polish
2
Czech
1
Swedish
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Reijmersdal, Eva A. van
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Pelsmacker, Patrick de
9
Rozendaal, Esther
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hudders, Liselot
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
Information Resources Management Association
6
National Bureau of Economic Research
4
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
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Published in...
All
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
International journal of advertising : the quarterly review of marketing communications
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Young consumers : insight and ideas for responsible marketers
31
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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Source
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ECONIS (ZBW)
4,399
USB Cologne (EcoSocSci)
2
EconStor
1
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1
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date (oldest first)
1
Parents
' literacy on mobile advertising aimed at
children
: a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
Influence of the digital environment on
children
: comparison of
parents
' perception in Croatia and selected EU countries
Šmit, Marija
;
Biloš, Antun
;
Šmit, Zorislav
-
2020
Persistent link: https://www.econbiz.de/10012601661
Saved in:
4
"Mum, can I play on the internet?" :
parents
' understanding, perception and responses to online advertising designed for
children
Cornish, Lara Spiteri
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 437-473
Persistent link: https://www.econbiz.de/10010412896
Saved in:
5
Parental mediation of
children
's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
6
Parental Mediation and Attitude Towards Child and Adolescent Exposure to the Internet. A Marketing Approach
Sarabia, Francisco
-
2020
of recommendations for the Public Administration,
parents
and companies, highlighting the importance of increasing …
Persistent link: https://www.econbiz.de/10012848577
Saved in:
7
A qualitative approach to unravel young
children
's advertising literacy for YouTube advertising : in-depth interviews with
children
and their
parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
8
The influence of the product category on visual CSR perception by new
parents
Paiker, Marie
-
2017
Persistent link: https://www.econbiz.de/10011791171
Saved in:
9
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
10
How advertising literacy training affect
children
's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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