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The individual monetary valuation of online hotel ratings

Evangelinos, Christos; Obermeyer, Andy; Bartel, Aaron - 2020

We test the impact of online hotel ratings on the customers' hotel choice using a binary choice experiment where the online rating score is one of the hotels' attributes. Results show that online rating scores have a positive and significant impact on hotel choice. We also calculate the...

Persistent link: https://www.econbiz.de/10012208690

Pricing policies in hotels : a psychological threshold research in online and offline channels

Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 161-179

Persistent link: https://www.econbiz.de/10011497572

Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews

Fernandes, Teresa; Fernandes, Filipa - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 127-150

Persistent link: https://www.econbiz.de/10011848333

Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences

Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32

Persistent link: https://www.econbiz.de/10012159071

Adoption of Social Media As Distribution Channels in Tourism Marketing : A Qualitative Analysis of Consumers’ Experiences

Christou, Evangelos; Chatzigeorgiou, Chryssoula - 2021

distribution channel in tourism scenario. This industry sector was selected because online technological innovations have … significantly changed how tourism organisations like hotels and airlines deliver their services.Methods: In-depth interviews were … on the industry (tourism in this study) and the technology (social media in this study) being investigated …

Persistent link: https://www.econbiz.de/10013243746

The perceived effectiveness of social couponing campaigns for hotels in Italy

Cassia, Fabio; Magno, Francesca; Ugolini, Marta - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1598-1617

Persistent link: https://www.econbiz.de/10011476123

The influence of the assessment of internet websites offering tourist services on the manner of purchase of holiday packages

Szopiński, Tomasz - In: Economic research 30 (2017) 1,2, pp. 1655-1668

Persistent link: https://www.econbiz.de/10012224887

Determining the reliability and validity of online reputation databases for lodging : Booking.com, TripAdvisor, and HolidayCheck

Rodríguez-Díaz, Manuel; Espino Rodríguez, Toms F. - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 261-274

Persistent link: https://www.econbiz.de/10011912209

Exploring user-generated images in online reviews of hotels

Djafarova, Elmira; Deluce, Brian - In: Tourism analysis : an interdisciplinary tourism & … 23 (2018) 3, pp. 323-335

Persistent link: https://www.econbiz.de/10011929572

Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

Persistent link: https://www.econbiz.de/10013338086

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