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~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
81,903
Konsumentenverhalten
79,424
Brand management
17,491
Markenführung
17,077
Brand image
11,030
Theorie
11,003
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10,913
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9,650
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7,422
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6,628
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6,353
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6,319
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5,847
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5,667
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5,501
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5,483
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5,470
Altersgruppe
5,303
Internet marketing
5,125
Age group
5,106
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4,475
Dienstleistungsqualität
4,420
Einzelhandel
4,392
Retail trade
4,339
Werbewirkung
4,084
Advertising effects
4,032
Electronic Commerce
3,675
Verbraucherverhalten
3,566
Marketingmanagement
3,548
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3,493
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Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Ghose, Anindya
13
Ko, Eunju
12
Law, Chun Hung Roberts
12
Pauwels, Koen
12
Rita, Paulo
12
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
10
Urban, Glen L.
10
Akram, Umair
9
Dens, Nathalie
9
Hauser, John R.
9
Hollebeek, Linda D.
9
Hudders, Liselot
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Jerath, Kinshuk
9
Kreutzer, Ralf T.
9
Michaelidou, Nina
9
Okumus, Fevzi
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Smith, Katherine Taken
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Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
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Kannan, P. K.
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Liberali, Guilherme
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Schivinski, Bruno
8
Seo, Yuri
8
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8
Wu, Luorong
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7
Bigné Alcañiz, J. Enrique
7
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7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
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8
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5
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3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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IGI Global
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RWTH Aachen
2
Universität Bremen
2
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1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
EBS Business School
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
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GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Electronic Publishing Research Centre
1
Josef Eul Verlag GmbH
1
Markendialog <18, 2014, Berlin>
1
Media Economics Institut / Köln
1
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Journal of business research : JBR
214
Journal of retailing and consumer services
150
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing communications
80
International journal of advertising : the review of marketing communications
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of promotion management : innovations in planning and applied research
61
Journal of internet commerce
54
The journal of product & brand management
53
International journal of hospitality management
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of electronic marketing and retailing : IJEMR
49
Cogent business & management
44
Journal of advertising research
43
Tourism management : research, policies, practice
40
Electronic commerce research
39
The journal of brand management : an international journal
38
Journal of promotion management : JPM
34
SpringerLink / Bücher
34
International journal of advertising : the quarterly review of marketing communications
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
Journal of marketing
32
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of management information systems : JMIS
29
International journal of consumer studies
28
Journal of electronic commerce research : JECR
28
Psychology & marketing
28
Journal of marketing management : MM
27
Technological forecasting & social change : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Business horizons
25
Journal of hospitality marketing & management
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
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ECONIS (ZBW)
5,144
EconStor
8
USB Cologne (EcoSocSci)
3
RePEc
1
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1
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5,156
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1
Bridging the gap between millennial consumers, social media, and agricultural
branding
programs : a qualitative assessment
Campbell, Jeffrey
;
Bickle, Marianne C.
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
4
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011800207
Saved in:
2
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
3
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
4
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
5
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
6
Effects of
age
and time of day on Internet advertising outcomes
Goodrich, Kendall
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
Saved in:
7
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
8
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
9
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
10
Digital consumer-based
branding
among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
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