Narrow search
Showing 1 - 10 of 5,156
Cover Image
Bridging the gap between millennial consumers, social media, and agricultural branding programs : a qualitative assessment
Campbell, Jeffrey; Bickle, Marianne C. - In: Journal of international food & agribusiness marketing … 29 (2017) 4, pp. 346-365
Persistent link: https://www.econbiz.de/10011800207
Cover Image
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: Business horizons 58 (2015) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Cover Image
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Cover Image
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun; Li, Jo Yun - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Cover Image
The effects of cultural distance on online brand popularity
Kim, Moon-Yong; Moon, Sangkil - In: The journal of brand management : an international journal 28 (2021) 3, pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Cover Image
Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall - In: Journal of marketing communications 19 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
Cover Image
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Cover Image
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Cover Image
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Cover Image
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian; Khoshtaria, Tornike; Mercan, Metin; … - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 378-408
Persistent link: https://www.econbiz.de/10014428116