Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge was convincing a consumer to try their product and stick with it--beer, apps, cars, what have...

Society is becoming increasingly dependent on data-rich, "Big Tech" platforms and social networks, such as Facebook and Google. But what happens to our data when these companies close or fail? Despite the high stakes involved, this topic has received only limited attention to date. In this...