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Advertising and new media

Bassary, Joseph - In: The advertising handbook, (pp. 174-186). 2009

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Managing the advertising activities in the system of integrated brand promotion of an enterprise

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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches

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Dealing with intrusive ads : a study of which functionalities help consumers feel agency

Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387

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Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners

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A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa

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Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972

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Advertising Management : Concepts, Theories, Research and Trends

Rabindranath, Manukonda; Singh, Aradhana Kumari - 2024

Chapter 1: Advertising Basics -- Chapter 2: Types Of Advertising -- Chapter 3: Public Service Advertising -- Chapter 4 …: Advertising Campaign And Media Planning -- Chapter 5: Advertising Agency -- Chapter 6: Understanding Advertising Process: Models … And Theories -- Chapter 7: Advertising Research. . …

Persistent link: https://www.econbiz.de/10014451754

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