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Online-Marketing
Consumer behaviour
82,112
Konsumentenverhalten
79,631
Persönlichkeitspsychologie
12,649
Personality psychology
12,371
Theorie
9,954
Theory
9,760
Relationship marketing
8,945
Beziehungsmarketing
8,914
Brand management
7,596
Markenführung
7,554
Kreativität
7,404
Creativity
7,258
Brand image
6,717
Markenimage
6,684
Customer satisfaction
5,652
USA
5,587
Kundenzufriedenheit
5,495
Online-Handel
5,454
Online retailing
5,443
United States
5,312
Social Web
4,894
Social web
4,892
Deutschland
4,808
Germany
4,457
Internet marketing
4,455
Service quality
4,415
Dienstleistungsqualität
4,371
Brand
4,268
Markenartikel
4,256
Einzelhandel
4,123
Retail trade
4,084
Experiment
4,082
Emotion
3,820
Werbewirkung
3,656
Advertising effects
3,617
Innovation
3,574
Verbraucherverhalten
3,573
Electronic Commerce
3,563
E-commerce
3,455
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757
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73
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Sammelwerk
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38
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38
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38
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29
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21
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8
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89
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Braun, Michael
10
Hollebeek, Linda D.
10
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Pavlou, Paul A.
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Moe, Wendy W.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
Information Resources Management Association
6
National Bureau of Economic Research
4
Universität Mannheim
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
Taylor and Francis.
1
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Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
79
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
46
Cogent business & management
42
Electronic commerce research
36
Information systems research : ISR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of marketing
30
Journal of promotion management : JPM
30
The journal of brand management : an international journal
30
Journal of advertising research
29
Journal of management information systems : JMIS
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of electronic commerce research : JECR
28
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
Psychology & marketing
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
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Source
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ECONIS (ZBW)
4,462
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
2
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
3
Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah
;
Padovano, Cynthia Morton
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
Saved in:
4
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
5
Positive and negative eWOM motivations and hotel customers' eWOM behavior : does personality matter?
Hu, Yaou
;
Kim, Hyun Jeong
- In:
International journal of hospitality management
75
(
2018
),
pp. 27-37
Persistent link: https://www.econbiz.de/10011944934
Saved in:
6
The impact of electronic word-of-mouth on online impulse buying behavior : the moderating role of big 5 personality traits
Husnain, Mudassir
;
Qureshi, Imran
;
Fatima, Tasneem
; …
- In:
Inventi impact: retailing & consumer services
(
2017
)
2
,
pp. 68-76
Persistent link: https://www.econbiz.de/10011752827
Saved in:
7
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
8
Social network sites : early adopters' personality and influence
Lynn, Theo
;
Muzellec, Laurent
;
Caemmerer, Barbara
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10011666444
Saved in:
9
The influence of small enterprise owner personality traits on Facebook use
Mandal, Debashish
;
McQueen, Robert J.
;
Dillon, Stuart
; …
- In:
Small enterprise research : SER ; the Journal of SEAANZ
24
(
2017
)
2
,
pp. 120-131
Persistent link: https://www.econbiz.de/10012011676
Saved in:
10
Do tourists' personality traits moderate the relationship between social media content sharing and destination involvement?
Dedeoğlu, Bekir Bora
;
Okumus, Fevzi
;
Yi, Xiaoli
;
Jin, …
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 612-626
Persistent link: https://www.econbiz.de/10012179447
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