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Online-Marketing
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Unternehmensethik
17,395
Business ethics
16,813
Theorie
14,175
Theory
13,956
Ethics
12,655
Ethik
12,139
Youth
9,231
Relationship marketing
8,992
Jugendliche
8,974
Beziehungsmarketing
8,955
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8,872
USA
7,770
Brand management
7,538
Markenführung
7,494
Corporate social responsibility
7,165
United States
7,162
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7,148
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7,105
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6,665
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6,625
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6,536
Germany
5,730
Customer satisfaction
5,630
Kundenzufriedenheit
5,460
Online-Handel
5,440
Online retailing
5,428
Social Web
4,823
Social web
4,819
Behaviour
4,790
Verhalten
4,751
Internet marketing
4,452
Service quality
4,437
Dienstleistungsqualität
4,392
Experiment
4,376
Brand
4,272
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4,262
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4,159
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hudders, Liselot
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Pelsmacker, Patrick de
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Rahman, Zillur
7
Rozendaal, Esther
7
Schivinski, Bruno
7
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9
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Springer Fachmedien Wiesbaden
8
Information Resources Management Association
6
National Bureau of Economic Research
4
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3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
1
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Journal of business research : JBR
193
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Young consumers : insight and ideas for responsible marketers
34
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
International journal of technology marketing : IJTMkt
28
Journal of advertising research
28
Journal of management information systems : JMIS
28
Tourism management : research, policies, practice
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of electronic commerce research : JECR
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Marketing intelligence & planning
26
Psychology & marketing
26
Technological forecasting & social change : an international journal
26
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
4,460
EconStor
2
USB Cologne (EcoSocSci)
2
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1
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
2
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
3
Competitive deviance from ethicality : a focus on online settings
Şahin-Kazazoğlu, Gözde Nur
;
Özçelik, Ayşe Bengi
; …
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 19-43)
.
2019
Persistent link: https://www.econbiz.de/10012104158
Saved in:
4
Ethics
in advertising : exploring the telecommunication industry's employment of
ethics
in advertisements
Ahmed, Mohammad Ekhlaque
;
Khan, Marium Mateen
- In:
Inventi impact: service sector
(
2017
)
3
,
pp. 132-143
Persistent link: https://www.econbiz.de/10011752726
Saved in:
5
Investigating the mediating role of advertisement morality for organisational values and
ethics
towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
Saved in:
6
Consumers' concerns with how they are researched online
Moraes, Caroline
- In:
Business & professional ethics journal
36
(
2017
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011687837
Saved in:
7
Ethics
of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
8
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
9
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
Saved in:
10
Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna
;
Liljander, Veronica
;
Sihlman, Reija
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
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