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Online-Marketing
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Journal of business research : JBR
193
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Journal of internet commerce
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International journal of hospitality management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic marketing and retailing : IJEMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
31
Journal of electronic commerce research : JECR
31
International journal of technology marketing : IJTMkt
29
Journal of advertising research
29
Journal of promotion management : JPM
29
Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Asia Pacific journal of marketing and logistics
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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International journal of contemporary hospitality management
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Journal of management information systems : JMIS
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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International journal of e-business research : an official publication of the Information Resources Management Association
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Marketing intelligence & planning
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International journal of business information systems : IJBIS
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Journal of marketing research : JMR
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ECONIS (ZBW)
4,449
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum
;
Wang, Changfeng
;
Tanveer, Yasir
;
Akram, Umair
- In:
International journal of information systems and change …
11
(
2019
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Saved in:
2
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
3
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
4
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
5
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
8
Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty
Nurlaela, Siti
;
Ujang Sumarwan
;
Najib, Mukhamad
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 230-243
Persistent link: https://www.econbiz.de/10012106622
Saved in:
9
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
10
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
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