Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty
Siti Nurlaela, Ujang Sumarwan, Mukhamad Najib
| Year of publication: |
2019
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|---|---|
| Authors: | Nurlaela, Siti ; Ujang Sumarwan ; Najib, Mukhamad |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 3, p. 230-243
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| Subject: | online customer satisfaction | online customer loyalty | online journey | online shop | structural equation modelling | SEM | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Strukturgleichungsmodell | Structural equation model | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2019.100699 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012106622