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Online-Marketing
Consumer behaviour
82,179
Konsumentenverhalten
79,698
Privater Konsum
15,104
Private consumption
15,068
Theorie
14,864
Theory
14,594
Relationship marketing
8,874
Beziehungsmarketing
8,842
Brand management
7,458
Markenführung
7,415
USA
7,075
United States
6,767
Brand image
6,624
Markenimage
6,584
Customer satisfaction
5,590
Online-Handel
5,461
Online retailing
5,450
Kundenzufriedenheit
5,431
Konsumtheorie
5,245
Consumption theory
5,069
Deutschland
4,965
Social Web
4,663
Social web
4,661
Germany
4,585
Internet marketing
4,395
Service quality
4,346
Dienstleistungsqualität
4,299
Brand
4,262
Markenartikel
4,249
Einzelhandel
4,154
Retail trade
4,114
Schätzung
3,933
Sozialer Status
3,827
Estimation
3,821
Experiment
3,642
Werbewirkung
3,593
Verbraucherverhalten
3,573
Electronic Commerce
3,562
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3,554
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Hollebeek, Linda D.
10
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Boerman, Sophie C.
7
Braun, Michael
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
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9
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Springer Fachmedien Wiesbaden
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6
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4
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3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
Taylor and Francis.
1
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Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
77
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
31
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of consumer studies
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of advertising research
28
Journal of management information systems : JMIS
28
Young consumers : insight and ideas for responsible marketers
28
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of marketing management : MM
22
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ECONIS (ZBW)
4,402
EconStor
2
USB Cologne (EcoSocSci)
2
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1
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10
of
4,406
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date (newest first)
date (oldest first)
1
Conspicuous consumption of luxury experiences : an experimental investigation of
status
perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
2
An influencer like me : Examining the impact of the social
status
of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
How much is a picture worth? : online review picture background and its impact on purchase intention
Zhang, Mingyue
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Journal of business research : JBR
139
(
2022
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013194160
Saved in:
4
The joint effects of need for
status
and mental imagery perspective on luxury hospitality consumption in China
Mou, Xinhai
;
Gao, Yixing
;
Yang, Wan
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 1050-1060
Persistent link: https://www.econbiz.de/10012179529
Saved in:
5
What Motivates Consumers to Produce Online Reviews? Solidarity,
Status
, and the Soapbox Effect
McQuarrie, Edward F.
;
McIntyre, Shelby H.
;
Shanmugam, Ravi
-
2013
reviews are written from a sense of community; or instead, to compete for
status
; or alternatively, out of some intrinsic …
Persistent link: https://www.econbiz.de/10014039487
Saved in:
6
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.
;
Strutton, David
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
Saved in:
7
The mediating role of narcissistic behavior in the relationship between materialistic orientation and conspicuous online consumption behavior on social media
Anggarawati, Sularsih
;
Armelly, Armelly
;
Salim, Muhartini
; …
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-16
consumption on social media-have garnered significant
attention
in academic research. However, prior investigations have not …
Persistent link: https://www.econbiz.de/10014505348
Saved in:
8
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
9
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
10
Vacation posts on Facebook : a model for incidental vicarious travel consumption
Marder, Ben
;
Archer-Brown, Chris
;
Colliander, Jonas
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
6
,
pp. 1014-1033
Persistent link: https://www.econbiz.de/10012050703
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