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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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Social media sentiment and market behavior
Affuso, Ermanno; Lahtinen, Kyre Dane - In: Empirical economics : a journal of the Institute for … 57 (2019) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10012052258
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Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution
Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260
Persistent link: https://www.econbiz.de/10012144435
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Data portability effects on data-driven innovation of online platforms : analyzing Spotify
Flórez Ramos, Esmeralda; Blind, Knut - In: Telecommunications policy : the international journal … 44 (2020) 9, pp. 1-16
Persistent link: https://www.econbiz.de/10012595332
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The state of #digitalentrepreneurship : a big data Leximancer analysis of social media activity
Wilk, Violetta; Cripps, Helen; Capatina, Alexandru; … - In: International entrepreneurship and management journal 17 (2021) 4, pp. 1899-1916
Persistent link: https://www.econbiz.de/10012703328
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Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection
Song, Long; Lau, Raymond Yiu Keung; Kwok, Ron Chi-Wai; … - In: Electronic commerce research 17 (2017) 1, pp. 51-81
Persistent link: https://www.econbiz.de/10011699103
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Analysing customers reactions on social media promotional campaigns : a text-mining approach
Saxena, Anant; Chaturvedi, K. R.; Rakesh, Sapna - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 80-99
Persistent link: https://www.econbiz.de/10012161085
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An analytical journey towards big data
Phillips-Wren, Gloria; Hoskisson, Angela - In: Journal of decision systems 24 (2015) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10011333339
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Tourism analytics : social media analytics framework for promoting Asian tourist destinations using big data approach
Sahil Raj; Kajla, Tanveer - In: Journal for global business advancement : JGBA 11 (2018) 1, pp. 64-88
Persistent link: https://www.econbiz.de/10011941163
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Vungle Inc. improves monetization using big data analytics
De Reyck, Bert; Fragkos, Ioannis; Grushka-Cockayne, Yael; … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 5, pp. 454-466
Persistent link: https://www.econbiz.de/10011762987